Brianna Butler-Peterson

Brianna Butler-Peterson is the Director of Customer Marketing & Events at Allego, where she defines and leads the company’s global strategy for engagement through integrated marketing programs and large-scale event experiences. She is responsible for driving brand visibility, accelerating pipeline, and deepening customer relationships through a portfolio of high-impact in-person and virtual initiatives, including Allego’s flagship Sales Success Summit.

Prior to Allego, she built her foundation in event and field marketing within the technology sector, supporting global event initiatives at Extreme Networks.

Beyond her professional work, Brianna is deeply committed to community impact. She has volunteered extensively with organizations such as Sweet Paws Rescue and the American Cancer Society, and she is actively involved in local conservation efforts.

Merrimack College: B.S. in Business Administration, dual concentration in Marketing & International Business