How Great Leaders Develop Sellers Who Perform
Marketers today face the challenge of not just creating content, but ensuring it reaches the right audience, drives engagement, and delivers measurable impact on revenue. In this session, Deniz Olcay, VP oGreat deals aren’t won on better pitches alone—they’re won through better coaching.
In today’s complex buying environment, sellers are navigating more stakeholders, shifting priorities, and rising customer expectations than ever before. Yet most deal coaching still focuses on surface-level tactics instead of the real obstacles holding deals back.
In this webinar, Colleen Francis, President at Engage Selling Solutions, explains why deal coaching is one of the most powerful levers sales leaders have to improve performance and where many teams go wrong. She’ll break down the two biggest roadblocks sellers face today and how leaders can coach through them effectively:
- Stakeholder engagement: How to identify who truly matters in the deal, spot stakeholders early, adjust engagement as deals evolve, and recognize when key dynamics change.
- Expanding value without risking satisfaction: How to coach sellers to grow deal size and influence while keeping customers confident, aligned, and satisfied throughout the buying journey.
You’ll walk away with practical coaching approaches you can immediately apply to help your sales team win more deals, reduce risk, and perform more consistently even in complex, multi-stakeholder sales cycles.
Speaker:
David Ashe, Senior Director of Global Sales Development at Allego
David is an innovative and proven leader who delivers rapid growth with exceptional results with over 9 years of experience as a sales development professional. In this role, he oversees a sales team responsible for growing the company’s customer base, revenue, and profitability within the United States. Prior to Allego, David was a Sales Development Senior Manager at Deltek, responsible for the strategy and management of sales operations, including the business development teams.
