How to Maximize the Business Impact of Sales Coaching: Chester Liu, VP of Growth, Allego
As sales teams navigate the world of virtual selling, sales coaching has become even more important. High-quality, focused coaching is one of the best investments an organization can make to improve reps’ performance.
Yet many sales managers fail to provide the right coaching to their teams. Time, resources, and competing priorities are the main challenges. While most managers have the skills and knowledge to be good coaches, they lack the processes and tools to be truly effective.
In this video, Chester Liu, VP of Growth, Allego, shares his advice for overcoming these obstacles and maximizing the business impact of sales coaching.
Watch the interview to learn:
- Why sales coaching is so important to an organization’s success
- How you can deliver coaching that actually changes behavior
- The most important goals and objectives of a coaching program
- How you can use asynchronous video to improve coaching effectiveness
