The Allegories Blog

Viewing posts in the Sales Enablement tag

Make the Most of Your Sales Enablement Experience @ Dreamforce 2017

With thousand of attendees and sessions at next week’s Dreamforce event, we wanted to help clear the clutter and ensure you were aware of all the best Sales Enablement sessions and events. ******* Sales Enablement Soiree First and foremost — DO NOT MISS OUT on the only networking event exclusively for Sales Enablement professionals at Dreamforce. The Sales Enablement Soiree takes place Thursday, November 8th at the Four Seasons, and Allego is excited to be there. Be sure to register before it sells out. Over 1,500 Sales Enablement pros already plan to... Continue Reading

The Art of Storytelling in the Sales Cycle

The art of persuasion is largely centered on a person’s ability to gain someone’s trust.  After all, we’re reluctant to say “yes” to a sales rep who seems like their driving motivation is to make a commission.  It’s often as simple as feeling misunderstood by the salesperson, and having a suspicion about their motives given they didn’t make an effort to understand our needs. But when it comes to the rep who just seems to understand what we want, and can fluently communicate how their product is going to meet our objectives, we tend... Continue Reading

Peer-To-Peer Coaching – Empowering Sales Teams to Learn Collaboratively

The longest winning streak in sports history was not a case of luck – but one of preparation, a commitment to personal development, and a stubborn insistence on leveraging the power of teamwork. The story of Bob Ladouceur and the Spartans contains a lesson that all sales leaders can, and should learn from: As leaders, we often think it’s our responsibility to coach each individual team member – but we forget that if we’ve done our job in the first place to align everybody’s priorities, they will coach each other. In a... Continue Reading

3 Essentials for Medical Device Sales Training

Medical device sales presents its reps with many unique challenges.  Aside from the sheer volume of training content to be learned, device reps have to attain an unusually high level of mastery in order to effectively articulate the ins and outs of the products they sell.  They have to successfully communicate complex value propositions to highly technical individuals within their industry, while simultaneously maintaining strong command over a body of regulatory information. This is why industry leading organizations put such a premium on learning, and are achieving their numbers by implementing solutions... Continue Reading