The Adapter’s Advantage: Mitchell Haber on Reinventing Sales Content
Welcome to The Adapter’s Advantage: Breakthrough Moments that Lead to Success.
In episode 28, Regional Sales Director Mitchell Haber, a top performer who has trained thousands of financial advisors, shares how he pivoted during the pandemic to find creative approaches to serving customers and the advisor community.
Episode 28 | Reinventing Sales Content
“Part of the job of a salesperson is to reinvent oneself. The pandemic definitely created that reinvention moment.”
At the onset of the pandemic, when Mitch Haber could not meet with customers or advisors in person, he knew he needed to get creative to solve real and tangible challenges for advisors. He reached out to strategic partners and collaborated with industry experts whose other events had been cancelled. Together, they looked into finding alternative ways to deliver content.
With the support of OneAmerica, Mitch developed a successful web series of live virtual events featuring guest speakers to inspire and inform the advisor community.
Mitch has been in the retirement planning business since 1989. He came to American United Life Insurance Company® (AUL) in 2009 after a successful career at CIGNA and MassMutual.
As regional sales director at OneAmerica Financial Services, Mitch is a consistent top performer who is responsible for meeting annual sales goals in Southern California, Nevada, Arizona and Hawaii. His leadership, coordination, and guidance for the regional office include sales, marketing and service.
In this episode, Mitch describes the importance of disrupting complacency, alternative ways to deliver content, and the value of strategic partnerships.
From This Episode
Host Mark Magnacca: “What are the biggest opportunities that salespeople have in the current environment coming out of the pandemic?”
Mitch Haber: “My job is the art of reinvention. It’s always been part of the job of a salesperson to reinvent oneself. The pandemic definitely created that reinvention moment. I just didn’t know I had to do it every single day.
“But honestly, there were ideas and reinvention opportunities throughout the pandemic. The fact that I’m doing this with you right now wouldn’t have happened if life was like it was last February.
“The other thing is I have met so many people at this moment in time that I would never have met [otherwise]. One of my favorite sayings came from one of the guest speakers that I had. I’m a big fan of a guy by the name of Ryan Estis. He’s just a thoughtful, very forward-thinking guy. I met him with my son Daniel, when we were doing our events. He said, ‘Mitch, think bigger.’
“That was a moment—I guess I can do this bigger. It was just those two words. And so I’m in a ‘think bigger’ moment because I can do that. Those words have really, really, really stuck with me. I heard those words last April and I can hear Ryan saying that every single day that I do something—think bigger.”
About The Adapter’s Advantage
Our podcast features leaders from sales, training, and industry who share their personal journeys of transformation and how they are adapting to an ever-changing environment. As your host, I’ll introduce you to some of the most interesting and inspiring people I’ve met over the last twenty years.
The conversations dive into the ups and downs of their journey. Our guests focus on inflection points—the aha moments that, in retrospect, had a critical impact on their success. These interviews will leave you with practical, real-world advice that you can apply to your life.