Why Sales Content Fails: No Matter How Hard Marketing Tries
Marketers are being tasked with more than ever—crafting messaging, driving sales enablement, fueling campaigns, and proving impact. But too often, great content gets lost in the shuffle, left unused, or fails to influence deals.
It’s time for a new content mandate: Organize, Activate, and Engage.
In this session, Allego’s VP of Marketing, Deniz Olcay, shares a practical roadmap for modernizing your content strategy—from building a scalable content taxonomy to deploying curated digital experiences through Digital Sales Rooms (DSRs).
You’ll learn how leading marketing teams are:
- Creating structured, searchable content systems aligned to buyer journeys
- Fixing the “last mile” of content by enabling effective sales activation
- Using Digital Rooms to activate content, including 21x higher engagement and 50% shorter sales cycles
Whether you’re looking to better organize your content or scale personalized engagement across stakeholders, this session will give you a proven model to make your content matter.
Who Should Attend:
Product marketers, content marketers, and marketing leaders focused on improving sales alignment, buyer engagement, and content ROI.
Speakers:
Deniz Olcay, VP of Marketing at Allego
Deniz has had a sales-centric background from the start, including working in the sales training industry at RAIN Group where he was directly responsible for creating learning programs to help sellers sell more effectively.
In his previous role at Dun & Bradstreet (D&B) he was the VP of Product Marketing, managing a portfolio of 12+ products representing over $650M in annual revenue. He played a pivotal role in training a 500+ person sales team and is intimately familiar with the challenges of arming sellers with the knowledge and tools to be successful in selling virtually.
