Advanced Bionics Boosts Patient Engagement & Streamlines Lead Nurturing with Allego Digital Sales Rooms

Situation: Modernizing Patient Engagement After Initial Evaluations

Advanced Bionics works closely with healthcare providers to support patients exploring cochlear implant solutions. After initial evaluations and referrals, the company needed a more effective way to nurture B2C prospects and guide them through the next steps of their journey.

However, traditional educational materials and content delivery methods were no longer meeting patient expectations or aligning with modern engagement behaviors—creating friction during a critical decision-making phase.

Challenge: Fragmented Lead Nurturing and Low Content Engagement

Advanced Bionics faced ongoing challenges in delivering a consistent and engaging patient experience throughout the decision-making journey. Lead nurturing on the B2C side was often fragmented, particularly after referrals from healthcare providers, which made it difficult to maintain continuity and build momentum with prospective patients.

Content performance further compounded the issue. Long-form videos struggled to hold attention, with approximately 30% of viewers dropping off within the first 90 seconds. Five-minute videos performed even worse, with only 12% of viewers watching them through to completion.

Written materials also failed to drive meaningful engagement. Fifteen-page PDFs were rarely consumed in full, with sales representatives averaging engagement only through the second page. As a result, critical information was frequently missed or overlooked.

In addition, messaging lacked consistency across regions and languages, creating uneven patient experiences. Updating materials was also time-consuming, as even minor changes often required recreating entire brochures. Together, these challenges made it difficult to keep patients engaged, informed, and confidently moving forward in the decision process.

Solution: Personalized, Data-Driven Engagement with Allego Digital Sales Rooms

To overcome these challenges, Advanced Bionics integrated Allego Digital Sales Rooms (DSRs) directly into the patient journey, creating a more personalized and engaging experience. QR codes placed on patient education materials guided prospects to individualized Digital Sales Rooms, enabling smoother lead nurturing following provider referrals.

Each regional sales representative recorded a personalized welcome video, helping establish a warm, human connection with patients early in the journey. These Digital Sales Rooms were delivered consistently in both English and Spanish, ensuring aligned messaging while supporting bilingual audiences across regions.

The Allego platform also enabled agile content updates, allowing regional requirements—such as Canadian-specific messaging—to be adjusted quickly without rebuilding entire assets. This flexibility reduced production overhead while maintaining compliance and relevance.

Using viewer analytics, the team transitioned away from long-form videos in favor of shorter, high-performing content. Traditional 15-page PDFs were replaced with dynamic launch channels that featured standalone, easy-to-digest assets. Ongoing optimization was guided by data, ensuring content length and format were continuously refined to maximize engagement.

Results: Higher Engagement, Better Experiences, and Greater Efficiency

The adoption of Allego Digital Sales Rooms delivered measurable improvements in patient engagement. Average visitor interaction increased significantly, rising from 0.9 views per session to 4.6 views per session after the shift to video-centric Digital Sales Rooms.

Video performance improved dramatically as well. Full video watch rates nearly tripled, increasing from 12% to 33% once videos were shortened to approximately one minute, confirming that shorter content better aligned with patient viewing behavior.

Patients also engaged more deeply with launch channels than with traditional PDFs, validating the move away from long, static documents. At the same time, consistent messaging was maintained across regions and languages through agile updates, ensuring a unified experience for all audiences.

Internally, the team realized greater efficiency by reducing time spent producing long videos that were not being fully consumed. This allowed resources to be redirected toward high-impact content that improved both patient experience and business outcomes.