Customer Case Study
Everbridge Unifies Sales Cycle Communication & Content Delivery with Allego Digital Sales Rooms
Everbridge is a global software company that provides enterprise-grade SaaS solutions to automate and accelerate organizations’ response to critical events. Its platform helps enterprises, governments, and public safety organizations keep people safe and operations running by enabling faster, more coordinated incident response.
Situation: Bringing Structure to a Complex, Multi-Role Sales Cycle
Everbridge’s revenue teams—including sellers, BDRs, SEs, partners, account managers, and customer success managers—often entered opportunities at different points in the sales cycle. While this collaborative model supported complex deals, it also created disjointed communication and a lack of transparency for both internal teams and buyers.
As a result, opportunities became harder to manage, slowing deal velocity and diluting the overall customer experience.
“Some of our sellers got really creative and used it as a negotiating tool… ‘I can’t give you access to this until you sign.’ And it really worked.”
Challenge: Fragmented Communication and Inconsistent Content Delivery
Everbridge faced fragmented communication across teams, which forced prospects to repeat information and resulted in inconsistent messaging throughout the sales process.
Content versioning issues created additional friction, as outdated or incorrect collateral was frequently shared with buyers.
Sellers relied heavily on long email threads filled with multiple attachments. This led to email overload and no clear visibility into what content was sent or viewed.
Limited differentiation made it difficult for Everbridge to stand out with a modern, polished buying experience.
After deals closed, post-sale handoffs were often messy. Customer Success teams lacked full context, disrupting continuity and slowing momentum.
Together, these challenges created friction across the sales cycle and limited alignment between Sales and Customer Success.
Solution: A Unified Sales Workspace with Allego Digital Sales Rooms
Everbridge adopted Allego Digital Sales Rooms as a core component of its sales strategy, creating a single, shared workspace for every opportunity.
Each Digital Sales Room served as a centralized source of truth for both internal teams and customers, ensuring consistent access to information.
Standardized DSR templates were provisioned to maintain branded, consistent usage across all deals.
Rooms were preloaded with key assets such as company overviews, demo recordings, and Mutual Action Plans to support buyer engagement.
Sellers used one-click sharing to deliver large files without relying on email attachments.
Improved version control ensured prospects always received the most up-to-date content.
Digital Sales Rooms remained open after deals closed, enabling seamless continuity as opportunities transitioned from Sales to Customer Success.
Sellers also leveraged DSR access strategically during negotiations to help accelerate end-of-cycle decisions.
Results: Clearer Communication, Faster Deals, and Seamless Handoffs
Following the rollout of Digital Sales Rooms, Everbridge achieved stronger alignment across internal teams and external stakeholders.
Email clutter and attachment chaos were dramatically reduced as sellers moved conversations into a single shared workspace.
Prospects consistently received up-to-date, version-controlled content, eliminating confusion caused by outdated materials.
Both sellers and buyers quickly adopted Digital Sales Rooms, viewing them as a modern and intuitive way to engage.
Deal momentum accelerated as sellers used DSR access as a negotiation lever to move decisions forward.
After close, transitions from Sales to Customer Success became seamless, preserving full context for onboarding, implementation, and ongoing engagement.
