Customer Case Study
Streamlining Sales Enablement: How The Hillman Group Reduced Onboarding Time by 50% and Cut Content Requests by 74%
The Hillman Group is a leading manufacturer and distributor of hardware, fasteners, and related products serving retail, industrial, and professional markets. The company supports large-scale customers with a broad product portfolio, strong merchandising capabilities, and a focus on operational efficiency and execution.
Situation: Scaling Sales Enablement for a Growing Organization
As The Hillman Group continued to grow, its sales enablement infrastructure struggled to keep pace. Onboarding new hires was slow and inconsistent, training content was difficult to access on the go, and sales teams lacked a centralized system for finding and sharing up-to-date information.
Without a modern, mobile-friendly enablement platform, internal teams spent excessive time searching for content or requesting materials—slowing productivity and limiting their ability to engage effectively with customers.
“Allego is the single point of truth for everything at Hillman. It’s the hub that gets you anywhere else you want to go.”
Challenge: Overcoming Fragmented Tools and Limited Engagement
Hillman faced several challenges related to onboarding, content management, and customer engagement. The corporate LMS was not user-friendly and lacked a mobile workflow, making it difficult for employees to engage with onboarding and training content.
Sales materials were stored across SharePoint files that often contained conflicting information, making it hard to locate the most relevant resources and leading to the use of outdated content.
Engagement with prospects and customers relied heavily on email, with no visibility into how content was being consumed or whether it was resonating. As a result, Hillman had no way to track the effectiveness, engagement, or overall impact of the content shared with customers.
Solution: A Centralized Enablement Hub with Allego
The Hillman Group implemented Allego as a single, centralized platform to modernize onboarding, training, content management, and customer engagement. By bringing these capabilities together, Hillman created a more streamlined and scalable enablement experience for sales and customer service teams.
Hillman introduced a structured onboarding program that included five job-specific courses, 65 role-based videos, and a 180-day onboarding plan with clear manager visibility into progress and completion. Ongoing training was supported through eight specialized channels covering areas such as product knowledge, value propositions, merchandising, reporting, order entry, and compliance.
Allego also replaced SharePoint as Hillman’s content management system, centralizing materials into 23 product-specific channels and 11 sales promotional channels to support on-demand access and faster product launches. In addition, Digital Sales Rooms (DSRs) were deployed to give sales teams customer-specific environments for sharing tailored content, product launch materials, and sales tools.
Results: Faster Onboarding, Fewer Requests, and Better Engagement
The impact of Allego was immediate and measurable. Hillman reduced content requests from sales and customer service teams by 74%, freeing internal teams to focus on higher-value strategic work rather than manual content delivery.
Onboarding efficiency improved significantly, with a 50% reduction in ramp-up time. New hires became fully productive in 90 days or less, compared to six months or more prior to Allego, accelerating time to value for both employees and the business.
Centralized training and content channels improved collaboration and alignment between sales and marketing teams, ensuring more consistent messaging and execution. Digital Sales Room adoption was strong, generating more than 11,389 external views of customer-facing content. Engagement remained high, with a single DSR page receiving over 2,400 views, highlighting the effectiveness of personalized, digital selling experiences.
