Customer Case Study
From Content Chaos to Enterprise-Wide Enablement at Salsify
Salsify is a product experience management platform that helps brands deliver consistent, engaging product content across every digital commerce channel. Trusted by global manufacturers and retailers, Salsify enables teams to manage, syndicate, and optimize product information to win on the digital shelf and drive revenue growth.
Situation: Scaling Enablement Across a Growing, Global Revenue Team
As Salsify continued to grow, its enablement team needed to support multiple revenue teams across global regions with a lean internal staff. Sellers required fast access to accurate content, effective onboarding, and modern tools to support complex, high-value deals—without adding operational overhead.
“If you look at who your top sellers are and who’s making those really big global deals, they’re using DSRs.”
Challenge: Content Chaos and Inconsistent Messaging
As Salsify scaled, it encountered several enablement challenges that slowed seller productivity and impacted the customer experience. Sales teams relied on outdated Google Drive files, creating content chaos and making it difficult to find accurate, up-to-date materials. At the same time, a lean enablement team struggled to efficiently onboard and ramp new reps across seven revenue teams and four global regions. Disorganized content and the lack of a single source of truth further contributed to inconsistent messaging, making it harder for sellers to deliver a cohesive and confident message to buyers.
Solution: Centralized, End-to-End Enablement with Allego
To address these challenges, Salsify implemented Allego as a centralized enablement platform designed to support sellers throughout the entire sales cycle. Sales collateral, call recordings, and onboarding content were brought together into a single system, giving reps easy access to the resources they needed. Integrated meeting and call storage, combined with AI-generated summaries, helped streamline coaching, follow-ups, and knowledge sharing. Salsify also introduced structured onboarding paths, internal certifications, and Digital Sales Rooms (DSRs) to support reps from initial ramp through active deal execution.
Results: Enterprise Adoption and Improved Efficiency
Salsify saw strong early results following its Allego implementation. The platform achieved enterprise-wide adoption, growing from 57 users to more than 325 across five departments beyond sales. Teams reduced the time spent searching for materials and preparing meeting summaries, allowing sellers to focus more on engaging buyers. Deal execution also improved, prompting Salsify to set a strategic goal to increase Digital Sales Room adoption by 15 percent in order to accelerate deal cycles and improve buyer engagement.
