Customer Case Study

Situation: One Enabler, a Thousand-Person Company, and a Mantra to Match

Entravision runs sales enablement with a team of one. That single enabler supports a couple hundred people across a 1,000-person organization and reports into the head of HR — an arrangement that reflects a mandate scoped well beyond sales, into company-wide learning and development, including global professional-development campaigns through LinkedIn Learning. With that span and a team of one, only work that scales is worth doing. The guiding principle became simple: invest time and effort only where it compounds. Simplicity is what scales.

Challenge: Content Sprawl, No Visibility, and an Exploding Number of Decks

Marketing at Entravision was strong and proactive, anticipating content needs and producing a wide range of materials across many versions for many markets. But it all lived in a shared Google Drive — called “Sales Solutions” — that had grown to 8,525 files. Every file was potentially important to someone, yet measuring what reps actually used required an IT request that returned a barely human-readable JSON file. When the data was finally sorted, the picture was stark: of those 8,525 files, only 430 had ever been viewed by sales even once, only 114 had been viewed in the prior year, and only 78 had been viewed three or more times — less than 1 percent.

The clutter created a low signal-to-noise ratio. Reps clicked through folder after folder, search results were clogged with old and duplicate versions, and there was no single source of truth. Measurement was equally broken: reps were attaching content to emails with read receipts, which are unreliable, intrusive, and impossible to aggregate.

The deeper problem was pitch decks. Entravision sells across roughly 25 unique markets — radio, TV, or both — plus at least a dozen digital products, to a near-infinite range of industries from banks to casinos to funeral homes. Building decks for the top five industries across 25 markets already meant 125 unique decks. Expanding to 25 industries meant 625. The goal eventually grew to 60 industries — 1,500 monolithic decks, or roughly 37,500 individual slides — each one needing care and feeding every time a single stat or cover image changed.

Solution: One Platform, Modular Content, and AI-Accelerated Training

Entravision brought in Allego as a single pane of glass for sales — and, just as importantly, turned off the faucet on legacy content noise. Reps now see one version of each asset, the latest and greatest, with content living alongside the learning resources on the same topics. Dynamic smart groups tailor the experience by role and location, so a rep in a TV-only market never sees channels built for radio-only markets.

Rather than force-migrate everything, Entravision used Allego’s Universal Content Connector to syndicate content from a watched folder in the existing Google Drive. Marketing keeps working largely as it always has; when it updates a file upstream, Allego updates automatically. The deck explosion was solved with Flex Docs: reps select their industry and market, and the deck assembles dynamically from slides tagged by industry and market. Marketing updates a single module once, and the change federates everywhere it lives. Content Lookups took it further — slide templates pull live values from background spreadsheets keyed to each market, so the research team updates a single spreadsheet cell instead of hand-editing decks. That collapsed what would have been 1,500 versions of the core “opportunity” slide down to a small set of templates.

On training, the same “reuse before rebuild” discipline applied. Existing recorded sessions from a market sales leader were distilled into focused 5–10 minute clips with knowledge checks, becoming ready-to-assign courses — accelerated by Allego’s AI question generation. A 161-page AI-drafted training manual was sliced and fed into Allego’s AI Lesson Builder, which produced polished lessons with imagery, callouts, and knowledge checks. And AI role plays, first built for an accelerator program for underperforming sellers, were reused in onboarding so reps could practice their pitch against an AI avatar in an industry of their choosing.

Results: Higher Adoption, 42% Higher Quota Attainment, and 99.5% Fewer Slides

Consolidating onto Allego turned a tangle of disconnected systems into a measurable, scalable process. Weekly active Allego usage among U.S. account executives now hovers around 87 percent — and the connection to performance is clear: markets in the top quartile of Allego engagement outperform those in the bottom quartile with 42 percent higher quota attainment on average.

Modular content delivered both efficiency and consistency. Content Lookups eliminated 99.5 percent of the slides that would otherwise be circulating in Google Drive in need of upkeep, saving countless production hours and cutting rep deck-tailoring time from hours to minutes — while more reps tell a more unified story to the market. Flex Doc tracking links have generated more than 2,600 external impressions on shared material, visibility Entravision simply couldn’t measure before. And on the training side, the correlation between digital-product sales and training is twice as strong as the correlation between those sales and content — evidence that investing in scalable enablement, not just more assets, is what moves the field.