ABCs of Insight-Led Selling

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You have a vital mission as a sales professional to generate revenue for your company and ensure its continued success. But in today’s selling landscape, buyers are more educated than ever. You need a way to cut through the noise and navigate complexity.

Join our webinar on  September 28th to learn a sales method that stands the test of time. You’ll learn practical ways to:

  • Adopt an executive mindset by learning how your buyers think
  • Build credibility by developing financially driven points of view
  • Communicate with impact by speaking your buyer’s language

We will share practical tips and frameworks, and you will hear stories from Executive buyers about what they expect (but rarely get) from sellers.

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Melody Astley
Melody Astley joined FinListics as VP of Sales and Strategy in June 2013. Melody’s previous positions include senior sales posts at Gartner and IBM, where she earned a “Best of IBM” award as one of the corporation’s top 500 performers worldwide.

Having utilized FinListics’ solutions while at IBM, Melody understands how instrumental they are when building a business case for a company’s products and services. In her role at FinListics, Melody is responsible for building the sales and marketing engines that spread the word about FinListics’ solutions and grows the business strategically.

Bob Basiliere 
Bob is a sales and marketing leader with 25 years of experience leading global organizations. Bob is currently the Vice President of Account Management at Allego, where he is responsible for growing and expanding Allego’s footprint in their existing account base. Prior to joining Allego, Bob spent 20 years in various leadership roles in Customer Programs, Sales Operations, and Marketing at EMC/Dell Technologies. Earlier in his career, he held positions in sales, sales management, and sales operations in the IBM and Microsoft VAR communities.

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