Guide
High Tech Sales Growth: Content That Wins Deals
High tech sales isn’t what it used to be. Buyers are more skeptical and more informed, doing their own research before contacting a vendor.
When buyers do reach out, sellers must be prepared, confident, and armed with the right content at the right time. This detailed guide helps ensure they are.
Activate Your High Tech Sales Team
-
Understand the Changing Landscape of High Tech Sales: Learn how today’s buyers research, evaluate, and choose vendors—before they ever engage with sales.
-
Discover the Seller Activation Framework: Equip your team with the right content, tools, and strategies to build trust, handle objections, and close more deals.
-
Enhance Your Content Strategy: Create sales content that’s easy to find, relevant to buyers, and proven to drive engagement and revenue.
-
Align Sales Content with Buyer Research Trends: Deliver the insights, proof points, and messaging buyers expect at every stage of their decision-making process.
-
Leverage AI and Sales Enablement Technology: Use an AI-powered platform to recommend the right content, track performance, and optimize sales conversations.
To Win in High Tech Sales, You Need More Than a Great Product
How buyers purchase technology has changed—radically.
They do their own research. They rely on customer reviews, peer recommendations, and AI-generated insights before ever speaking to a sales rep. They expect personalized, relevant, and highly valuable interactions at every stage of their journey. And if they don’t get it? They move on.
This shift has created a high-stakes challenge for high tech sellers: How do you stay ahead of informed, cautious, and highly selective buyers?
The answer lies in seller activation—the process of equipping your sales team with the right content, knowledge, and tools to engage buyers effectively, build trust, and close deals faster.
Why Content Is the Key to High Tech Sales Growth
Great sales content isn’t just about what your team sells—it’s about how they sell it. It’s about providing the right messaging, at the right time, in the right format to meet modern buyers where they are.
Yet, 60-70% of sales content created by marketing goes unused, according to Forrester. Why?
- Sellers can’t find it.
- They don’t trust it.
- They don’t know how to use it effectively.
This guide is designed to change that.
You’ll discover a proven framework for sales content that fuels seller activation, engages high-tech buyers, and accelerates revenue. From building an effective content strategy to leveraging AI and sales enablement technology, we’ll walk you through the latest best practices to turn your sales team into a high-powered revenue engine.
Download the guide now to get started.
