How to Overcome the Top 3 Challenges of Sales Content Management
Great sales content drives conversations—and results. To keep sellers ahead of the competition and hitting their targets in 2021, they need access to the most timely, relevant, and impactful materials.
But 60-70% of sales content is never used (SiriusDecisions). It’s not enough for your marketing team to simply hand over a presentation deck or solution brief. Sellers need to understand how and when to use a new asset.
Relying on traditional sales content management won’t change seller behavior or drive results. You need new tactics in 2021 to create, manage, and deploy high-quality sales content on time and on budget.
Stream this webinar on-demand to learn how you can activate the best possible sales and marketing content to drive results.
You’ll learn:
- Why relevant content for every stage of the sales cycle is more important than ever
- How to align sales and marketing for virtual selling success
- Best practices to maximize content effectiveness and adoption by sellers
- Ways to get greater visibility into content delivery and impact
