96% of sales professionals agree that the sales training process at their companies is ineffective and requires improvement.
That’s according to a survey of 300 sales managers and sales representatives that explored how sales training is most frequently conducted at their companies and how they prefer to learn.
Survey findings include:
- 59% of sales professionals agree they want their sales training and enablement to be more accessible for when they need it most
- Only 30% of sales representatives feel that traditional training techniques, such as boot camps, certifications and periodic training programs, improve sales performance
- Collaboration is key – the majority of sales reps (68%) say learning from peers is the most effective method of training