Allegories Blog

The State of Sales Training ROI

First in a series of posts about the ROI of sales training.   As mobile video-based sales learning platforms move beyond visionary early adopters and into the mainstream, Allego has been working with customers to more thoroughly capture and measure the business impact of investments in sales learning. At last June’s Sales Success Summit, our customer conference, attendees chose ROI as the topic they most wanted us to cover. Since the data and best practices we collected apply more broadly than to just Allego customers, we’re sharing them through a series of... Continue Reading

Three Big Advances in the New Allego 4.3

Selling has evolved, and the bar is always rising. Engaging hyper-informed buyers requires insight, yet the traditional sales learning paradigm often remains focused on basic product knowledge. Organizations invest heavily but struggle to truly impact customer conversations because traditional sales training is usually incomplete. Flying to HQ for a three day firehose of Powerpoint no longer suffices; reps need to acquire new knowledge, absorb it into long-term memory, and be able to quickly grab high-impact refreshers at the exact time and place of need. Allego’s sales learning platform addresses all three of... Continue Reading

Microlearning for Sales Effectiveness in the Mobile Era

People using microlearning for sales training reinforcement
Knowledge is a salesperson’s currency. Successful customer conversations depend on persuasive arguments for picking your solution over the rest. But in the age of the enlightened buyer, a prerequisite for persuasiveness is knowledgeability. Using microlearning for sales training reinforcement is an effective way to bootstrap knowledge retention and get your reps internalizing the things you train them on. “Well, um… ah…” Skipping out on sales training reinforcement is like buying a Maserati and cheaping out on oil changes. If you’re investing in your sales force’s success it’s crazy to neglect seeing it... Continue Reading

One Reason Sales Training Misses (But Doesn’t Have To)

We know sales training is critical. Experience, as well as actual studies, tells us that investing in training improves sales performance. Yet companies battle the perception that their sales training programs stink. An incredible 96% of reps and managers we surveyed felt their company’s program was ineffective (ouch). Why? Are we not investing enough? Are we investing in the wrong places? The answer lies in why companies spend so much more on training for sales than for other functions. Marketing Training? Finance Training? …Not too Often Selling is the lifeblood of any... Continue Reading