The Allegories Blog

Viewing posts in the Events category

Our Top 5 Sales Events in 2019

Alex Mackenzie is Director of Sales at Allego. These days, some folks have sworn off events due to the opportunity cost of time spent out of the field, and the difficulty justifying the expense. At Allego, however, we’ve had great success driving meaningful business from event activities.  Event participation is even more important for us in advancing our account-based marketing (ABM) efforts because we get to meet our buyers face-to-face at event venues. But because there are so many upcoming events, we thought we’d highlight a few of our favorites.  By attending,... Continue Reading

What You Missed at Allego’s Sales Success Summit (S3) 2018

On April 31st – May 1st, Allego held its second annual Sales Success Summit (S3) customer conference at the Revere Hotel in Boston, Massachusetts. Allego customers and partners came from all over the country to share ideas on how to best train and enable their sales teams. Setting the scene The theme of this year’s Summit was revolution, mirroring what experts see as an impending revolution in sales learning as individuals and organizations adapt to the technology era. This made the Revere Hotel a perfect fit for the S3 Conference with its... Continue Reading

Make the Most of Your Sales Enablement Experience @ Dreamforce 2017

With thousand of attendees and sessions at next week’s Dreamforce event, we wanted to help clear the clutter and ensure you were aware of all the best Sales Enablement sessions and events. ******* Sales Enablement Soiree First and foremost — DO NOT MISS OUT on the only networking event exclusively for Sales Enablement professionals at Dreamforce. The Sales Enablement Soiree takes place Thursday, November 8th at the Four Seasons, and Allego is excited to be there. Be sure to register before it sells out. Over 1,500 Sales Enablement pros already plan to... Continue Reading

Will Technology Kill the National Sales Meeting?

Early sunsets, trees exploding with color, and Jets fans tearing out their hair after yet another mind-blowing loss. Yes, it’s the season for planning National Sales Meetings. Also known as fall. Yearly sales kickoffs seem as deeply woven into sales culture as Rolex and Glengarry Glen Ross quotes. In the pre-digital days, there weren’t any better ways for sales leaders to align and train their teams. But in a world of ubiquitous mobile, video and social technology, might the days of the NSM be numbered? Everyone loves parts of sales kickoffs. Nothing... Continue Reading