Inside Sales Success Summit 2025: AI, ROI, and Strategy
After nearly a decade of planning events, I’ve learned what makes a great one: meaningful content, genuine connection, and a chance to walk away with ideas you can use right away. Allego’s Sales Success Summit (colloquially known as S3) 2025 checks every box—and then some.
Taking place June 10–11 at the Renaissance Boston Seaport Hotel, this year’s S3 is designed specifically for sales enablement and sales leaders, marketers, and sales professionals who are focused on one thing: driving real business impact.
This isn’t just another sales enablement event. Sales Success Summit 2025 is a hands-on, high-energy experience built around providing you with strategies you can take back to your team and put into action immediately.
“This is your opportunity to turn strategy into lasting success,” says Allego President and Co-Founder Mark Magnacca. “We’re going to show you how to combine AI with human-centered strategies to shorten sales cycles, increase win rates, and elevate performance across the board.”
Watch Mark Magnacca’s Welcome to Sales Success Summit video.
The theme this year is Amplify Impact, and that’s exactly what we intend to do. You’ll explore how to drive measurable ROI with practical AI, combining cutting-edge innovations—like Agentic AI—with human-centered strategies to shorten sales cycles, increase win rates, and elevate performance across the board.
Over two packed days, you’ll hear from Allego experts, industry leaders, and your peers—leaders who are already transforming their organizations through smarter tools and better strategies. And yes, you’ll also have time to connect, network, and recharge with fellow professionals who are dealing with the same challenges as you.
If you’re ready to amplify your impact and see what’s next in sales enablement, you will want to be there.
Top 5 Reasons to Attend Sales Success Summit 2025
With so many conferences vying for your time, it’s important to choose the ones that deliver value—and real results. Sales Success Summit 2025 was designed with that in mind.
Whether you’re leading a sales enablement function, driving revenue strategy, or building high-performance teams, this event offers actionable insights, proven frameworks, and the tools you need to elevate your impact.
Here are five key reasons why you should attend S3 2025:
1. Learn Proven Strategies That Drive Business Impact
Sales Success Summit 2025 isn’t about theory—it’s about results. Whether you’re focused on increasing win rates, accelerating sales cycles, or improving rep performance, each session was designed to help you connect enablement efforts to business outcomes. You’ll hear practical frameworks from experts and peers alike, so you leave with ideas you can put to work immediately.
2. See AI-Driven Enablement in Action
AI is no longer nice to have. It’s a competitive advantage. At Sales Success Summit 2025, you’ll experience how Allego’s practical AI tools are transforming coaching, streamlining workflows, and delivering personalized content at scale. From live demos in the Innovation Showcase to in-depth sessions on AI-powered learning, you’ll see how leading teams are making AI work for them.
And if you’re curious about the future of AI in sales coaching, don’t miss the exclusive research experience with acclaimed neuroscientist Dr. Carmen Simon. (Last year’s attendees will remember her from the eye-opening keynote session she presented.) You’ll get a VIP hands-on experience with Allego’s Live Dialog Simulator and receive early access to the final research findings.
3. Get Inspired by Industry Leaders and Real Practitioners
One of the most powerful parts of this event is hearing from customer speakers. You’ll hear directly from Allego customers at companies like ZoomInfo, Thales, Smith+Nephew, and AAA Life. These leading companies have transformed their enablement programs and driven measurable results.
These are stories from the field, not just the stage. You’ll learn how their enablement teams:
- Secured executive buy-in
- Consolidated tools
- Scaled consistent messaging
- Used data and AI to elevate coaching and performance
Join Us at Sales Success Summit 2025
Be part of Allego’s premier sales enablement event, happening June 10–11 in Boston. Explore practical AI, proven ROI strategies, and powerful peer insights that will help you amplify impact across your revenue team. Register now
4. Fuel Your Strategy with the Tools That Make an Impact
With so many tools on the market, it’s hard to know what’s worth your team’s time and budget. At Sales Success Summit 2025, you’ll get a firsthand look at how Allego’s sales enablement platform supports sellers, marketers, and enablement managers across every stage of the deal cycle. From AI-powered coaching insights to flexible sales content delivery and management tools, you’ll discover ways to simplify your tech stack, engage your team, and deliver measurable value.
If you’re trying to make smarter decisions about your enablement investments, this is where you want to be.
5. Build Connections That Go Beyond the Event
Last, but certainly not least…This isn’t just a conference—it’s a community. From structured sessions to casual conversations, Sales Success Summit creates space to connect with like-minded professionals who understand your challenges and can offer fresh ideas and insights.
And the networking doesn’t stop when the sessions end. Join us for our evening reception just steps away from the venue, where you can continue the conversation with peers, Allego leaders, and partners—all while enjoying great food and waterfront views.
For enablement leaders especially, building a strong community is essential. When you’re supporting large sales organizations with lean teams, having a network that gets it can make all the difference.
Featured Sessions at Sales Success Summit 2025
This year’s agenda is packed with sessions designed to deliver strategic guidance, practical tools, and inspiration you can take back to your team. Here’s a preview of just a few of the must-attend sessions you can expect at S3 2025:
Opening Keynote: Allego’s Vision & the State of the Industry
Speaker: Yuchun Lee, Co-Founder & CEO, Allego
Get a high-level view of where sales enablement is heading, as well as what it takes to thrive in today’s market. Yuchun Lee will unpack the most pressing challenges facing enablement teams today, including proving ROI, managing resource constraints, and adopting AI with purpose. You’ll walk away with a clear vision for the future and fresh ideas to apply immediately.
Product Roadmap: What’s Next in Enablement Technology
Speaker: Andre Black, Chief Product Officer, Allego
Gain early insight into Allego’s newest capabilities, from AI-driven workflows and personalized coaching to innovations that simplify content delivery and streamline rep productivity. If you’re thinking about the future of your enablement tech stack, this is a must-attend session.
From Silos to Scale: How Thales Unified Global Enablement with Allego
Speakers: Sheryl Bauerschmidt, Sales Enablement Content Manager, Imperva; Robert LeBlanc, Global Channel Enablement Manager, Thales
Discover how Thales consolidated tools, content, and onboarding after acquiring Imperva—scaling enablement across a global sales force. You’ll hear how they streamlined learning and adoption using AI-powered coaching and field certifications, and leave with practical strategies for platform consolidation and rollout success.
Chase 2.0: Clarivate’s Strategic Shift to Unified Enablement at Scale
Speakers: Matthew Norton, Senior Director Sales Enablement , Clarivate; Kyle Paruszkiewicz, Manager, Sales Enablement, Clarivate
Learn how Clarivate unified content, learning, and digital selling across 2,000+ users and three global business units. This session explores their transition to a single enablement platform, featuring best practices for large-scale migrations, AI-driven coaching, and seller adoption at scale.
Proving ROI: Tying Enablement to Business Outcomes
Speaker: Deniz Olcay, VP of Marketing, Allego
Revenue is the ultimate measure of success. In this tactical session, you’ll learn how to connect coaching, content, and skills development to the KPIs your executive team cares about most: pipeline growth, win rates, and revenue contribution. You’ll also get a practical reporting framework you can adapt for your own programs.
AI-Powered Enablement: Tools That Scale Coaching and Learning
Speakers: Allego’s Bao Bui, Senior Solutions Consultant; Selene Cabrera, VP of Product Management; Ocean Li, Product Manager
Explore how customers are using advanced AI features such as Allego’s global Voice AI, AI exercise scoring, and AI course authoring to create high-impact learning experiences. You’ll hear best practices, see use cases in action, and learn how to apply these tools to support reps and managers at scale.
Closing Keynote: Growth Through Adversity
Speaker: Chad Foster, Author and Inspirational Speaker
End Sales Success Summit 2025 on a high note with a powerful message on resilience, leadership, and transformation. Drawing from his personal story and professional insights, Chad Foster will inspire your team to embrace change, overcome challenges, and lead with impact—no matter the obstacles.
Why Sales Success Summit 2025 Matters
The challenges sales enablement teams face today are real, and they’re growing. Proving impact, doing more with fewer resources, navigating rapid change. Sales Success Summit 2025 was built to address those realities head-on.
What makes this event different is its focus on what’s actionable. You won’t just hear about the future of AI or high-level strategy. You’ll see how teams are using the tools, and you’ll get frameworks and insights to drive real results in your organization.
Plus, you’ll hear from Allego leaders who aren’t just talking about change—they’re helping shape it. As Mark Magnacca noted in his welcome message, this year’s event is about showing enablement leaders how to translate strategy into measurable success.
If you’re looking for clarity, direction, and a community of peers who are just as focused on delivering results as you are, S3 is where you want to be. I hope to see you there!
About the author: Brianna Butler-Peterson is the Director of Customer Marketing & Events at Allego. She leads Allego’s global in-person and virtual events strategy, including the company’s flagship Sales Success Summit. In addition to events, Brianna oversees customer marketing initiatives that strengthen relationships, amplify customer voices, and drive growth. Outside of the office, Brianna manages an unpredictable team of two large rescue dogs.
Join Us at Sales Success Summit 2025
Be part of Allego’s premier sales enablement event, happening June 10–11 in Boston. Explore practical AI, proven ROI strategies, and powerful peer insights that will help you amplify impact across your revenue team. Register now
