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A Medical Device Maker Turns Budget Cuts into Better Sales Training Using Sales Readiness Technology

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We don’t normally think of budget cuts and belt-tightening as good things. Less may be more in fields like architecture and design, but in sales training, less money translates into fewer services and smaller (overworked) staffs. But when the sales training team at one medical device maker was facing budget cuts, they decided to respond differently. Instead of scaling back, they moved forward. By adopting Allego, they were able to dramatically improve the company’s sales enablement program with fewer resources—to achieve the fabled goal of “doing more with less.” Additional Challenges “We... Continue Reading

How Allego Helps Sales Trainers Solve The ‘One-Room Schoolhouse’ Dilemma

How to Solve the One-Room Schoolhouse Dilemma
When it comes to national sales meetings or product launch trainings, smaller sales training departments face the same dilemma as one-room schoolhouse teachers: How do you leverage your limited time and resources to train a diverse group of people—all at the same time? If learning content for the event is too advanced, new hires may get hopelessly lost. If it’s too basic, you risk putting the experienced reps to sleep. At large organizations, the simple solution is to divide the reps into different classes, design customized content for each class, and run... Continue Reading

Modern Learning Methods Help Sales Leaders Control the Controllables

Sales leaders have little or no control over what their competitors are doing, or when their reps will gain access to key decision-makers (if they’re even able to do so in the first place). However, they can control how their sales team pitches their products and responds to customer concerns. In industries such as healthcare, medical devices, and pharmaceuticals, your team’s execution of the “how” has become increasingly critical. A decade ago, salespeople could walk through a physician’s door and get a face-to-face meeting. Today, access is very limited. Even if you... Continue Reading

The Benefits of Modern Learning Technology for Sales Initiatives

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This blog post is the second part in a series on modern learning technology adoption In the first part of this article 6 Ways Global Sales Teams Can Promote Modern Sales Team Adoption , we examined how sensitivity to cultural differences and stressing the benefits of best practices sharing can fuel faster adoption of Allego across a globally distributed sales force. In this part, we’ll look at the benefits of gamification, influencer campaigns, and aligning modern learning technology with your company’s global and regional sales initiatives. Gamification Question: What’s the difference between adaptive reinforcement... Continue Reading