The Allegories Blog

Think about your last sales kickoff; the session that probably generated the most energy and attention was the “successes from the field” session, in which salespeople discussed their big wins. This content is popular with other sellers because they trust their peers. In fact, research shows that salespeople prefer to get help from their peers. Our own eBook on sales learning success stresses the importance of learning in the field. For sales leaders, facilitating and institutionalizing peer-to-peer collaboration gets a huge boost through the largest, most formal sales training event of the... Continue Reading

Allego and Seismic have entered a strategic partnership to help sales and marketing organizations improve performance by providing a central resource for timely, personalized sales training content and marketing collateral. For users of these platforms, the technology integration between market leaders Allego and Seismic will deliver the benefits of Allego’s sales learning and readiness platform with Seismic’s advanced solution for sales content management. Improve Customer Conversations Thanks to this partnership, sales reps using Seismic will be able to improve their customer conversations by creating, sharing, and consuming just-in-time, interactive Allego videos by... Continue Reading

Today’s post is by Joseph D. Kringdon, Principal, Kringdon & Associates/HMC. Joe spent several decades in the Wealth and Asset Management business, managing and leading both Advisors and Wholesaler Investment Consultants. Bonnie Raitt once sang, “Let’s give them something to talk about.” This is the dilemma that most client-facing personnel face when walking into a meeting with either a current or prospective client. In order to remain relevant and conduct engaging conversations (and more importantly to be invited back again) you need to have a fresh perspective or an insight that gets... Continue Reading

Every organization seeks a healthy return on its investments, but when it comes to boosting or even measuring the ROI of sales training, things can get tricky. For one thing, it’s not easy to predictively align activities such as training exercises and learning retention with tangible outcomes such as productivity and revenue. Even when this is accomplished, it can be difficult to prove causation instead of mere correlation – e.g., that a newly taught objection-handling response is responsible for closing more deals, rather just the innate talent of your latest batch of... Continue Reading