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The Allegories Blog

5 Tips for Users Generating Content

Video doesn’t need to meet the production standards of Hollywood filmmakers to be an effective learning and communications tool. Above all, content is king, and salespeople willingly trade production quality for user-generated video because it gives them timely nuggets of wisdom articulated by peers and trusted experts at their company. That said, if the quality of a mobile video is poor—if it looks like you’re having a conversation during an earthquake or while your hair is catching on fire—it distracts the audience. Fortunately, given our smartphones’ near professional quality cameras nowadays, we... Continue Reading

6 Reasons Why Sales Training Often Fails

Before finally inventing the lightbulb, Thomas Edison once said, “I’ve not failed. I’ve just found 10,000 ways that won’t work.” Sales trainers were in a similar boat until recently. After all, many ways exist for a learning program to fail—about as many as the number of individual learners in that program, itself. Even a brilliantly designed and executed one isn’t foolproof. In general, though, program failure is often attributable to one or more of these six causes: Training isn’t the right solution to the problem(s) Sometimes, training is simply the wrong solution... Continue Reading

The Benefits of Modern Learning Technology for Sales Initiatives

This blog post is the second part in a series on modern learning technology adoption In the first part of this article 6 Ways Global Sales Teams Can Promote Modern Sales Team Adoption , we examined how sensitivity to cultural differences and stressing the benefits of best practices sharing can fuel faster adoption of Allego across a globally distributed sales force. In this part, we’ll look at the benefits of gamification, influencer campaigns, and aligning modern learning technology with your company’s global and regional sales initiatives. Gamification Question: What’s the difference between adaptive reinforcement... Continue Reading

3 Keys to Coaching the Coach

Research shows that boosting the effectiveness of your front line sales managers' coaching is the single biggest driver of higher win rates, yet over a third of managers we recently surveyed felt they don't do enough of it. Even worse, a third of managers and reps also disagreed about whether the coaching is of even high enough quality to improve sales results. If you’re interested in coaching, check out this video to learn about three ways sales training and enablement leaders can help managers drive better performance from their reps. Continue Reading