Digital Sales Revolution: A Blueprint for Succeeding in B2B Sales

As the first-ever book on this groundbreaking topic, Digital Sales Revolution empowers CROs, CMOs, and revenue enablement leaders with proven strategies to harness digital sales rooms, engage more prospects faster, and reduce costs. Elevate your sales with the insights in this must-read book on Selling Power’s 2024 Highly Recommended list.

You can also purchase the Kindle and paperback versions on Amazon, today.

The Digital Sales Revolution Is Here.

Yuchun Lee and Mark Magnacca, co-founders of Allego, announced their new book, Digital Sales Revolution, a first-of-its-kind comprehensive resource focused entirely on the adoption and impact of Digital Sales Rooms (DSRs) in the B2B sales process.

Lee and Magnacca partnered with Allego Chief Product Officer Andre Black and Product Leader Ruby Kennedy to provide actionable strategies for integrating DSRs into the B2B sales process, as well as enhancing buyer engagement and improving sales outcomes.DSRs, the authors say, play a critical role in addressing the needs and preferences of today’s B2B buyers, who regularly opt away from in-person interactions. In fact, B2B buyers do 70% of their research themselves, Forrester research finds. Despite that, they still need help from a salesperson who acts like a trusted advisor to make informed decisions in complex buying scenarios. DSRs help make that possible, and Digital Sales Revolution provides a blueprint for succeeding with this new technology.

Digital Sales Revolution enlightens us with the essential insights B2B sellers need to succeed with current and future buyers. — Mary Shea, PhD, former Forrester analyst

“Digital Sales Revolution enlightens us with the essential insights B2B sellers need to succeed with current and future buyers,” said Mary Shea, PhD, Innovation Evangelist and former Forrester analyst. “This book is not merely an analytical study but a compelling roadmap to help sales leaders, sellers, and marketers navigate the shifting terrains of the digital selling universe.”

DSRs: Self-Serve Buying Experience + Personal Digital Selling

Digital Sales Revolution reveals the power of key selling technologies, such as DSRs, that are essential to meeting today’s B2B buyers’ needs and expectations and illuminates the digital revolution that successful sales leaders, sales enablement professionals, and individual sellers need to understand and then act on.

Our vision goes beyond mere automation; it’s where an efficient self-serve buyer experience meets the personal touch of a skilled seller. — Yuchun Lee, Allego CEO and co-author

“Just as Amazon and Netflix tailor experiences based on individual preferences, the introduction of Digital Sales Room technology heralds a new era of customer engagement for B2B sales,” said Lee, co-author and Allego CEO. “Our vision goes beyond mere automation; it’s where an efficient self-serve buyer experience meets the personal touch of a skilled seller. By seamlessly integrating content sharing and back-and-forth collaboration throughout an entire customer/client engagement, DSRs empower customer-facing teams to expedite deal cycles while fostering differentiating and authentic relationships.”

Packed with insights from industry experts who have firsthand experience transforming their sales process through the successful implementation of DSRs, Digital Sales Revolution offers forward-thinking insights into the world of digital sales and the evolving B2B buying experience. The book provides a roadmap for success, explaining precisely how to:

• Stay Ahead of Future Trends: Stay ahead with a keen understanding of the future of digital sales and the evolving B2B landscape.
• Drive More Sales with a Personal Touch: Embrace the secrets to creating a customer experience that feels intimately personal with digital sales rooms.
• Engage the Invisible Buyer: Learn to identify and engage buyers who research behind the scenes, shaping decisions early on for better outcomes.
• Accelerate Deals with Tailored Interactions: Discover the strategy to construct tailored buyer experiences in digital sales rooms that speed up the sales cycle.
• Transform Data into Sales Success: Capitalize on the analytic capabilities of digital sales rooms to fine-tune your sales approach, making every interaction count.

“In today’s B2B landscape, 65 percent of buyers initiate purchases independently, highlighting the growing importance of Digital Sales Rooms,” said Magnacca, co-author and Allego President. “This new category of technology empowers sales teams by providing the tools they need to create the tailored, self-guided buying experience today’s customers expect, collaborate with and advise buyers, and develop stronger customer relationships. By utilizing DSRs, sales and other customer-facing teams will revolutionize the way they engage with customers and buyers and close deals.”

Get Your Copy of Digital Sales Revolution

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Meet the Authors

The insights in this book are drawn from decades of leadership at companies like IBM, Unica, and Microsoft.

Yuchun Lee
Co-founder and CEO of Allego; former MIT Blackjack Team member and software executive.

Mark Magnacca
Co-founder and President of Allego; author of So What? and expert in digital transformation.

Andre Black
Chief Product Officer at Allego; veteran software innovator and UX expert.

Ruby Kennedy
Product Manager at Allego; MIT alum and co-founder of Unica Technologies.

Ready to Lead the Revolution?

Don’t let the digital shift happen without you. Download or purchase the full book now to start accelerating your deals and empowering your sales team with the latest in enablement technology.