Viewing posts in the Best Practices Sharing category
-
Webinar Replays Killed the Video Star
Years ago, a research analyst determined that when it comes to retention, one minute of video is equal to 1.8 million words. Since then, everyone has jumped on-board the video train, and now you know whom to blame the next time you suffer through an hour-long webinar replay or half-hour video missive on filing expenses. When video content creation became economically viable for virtually anyone, many people assumed it would magically increase interest and retention in whatever subject was being presented. Video can be transformative when used correctly, but improper... Continue Reading
-
For Last-Minute Prep Before a Sales Call, Give Reps a Video ‘Content Locker’
Before an athlete runs onto the playing field, or an actor walks on stage, you’ll find them in their locker room (or dressing room) putting on equipment or costumes, reviewing plays or running lines with fellow actors. Just before “showtime,” they gauge the size and mood of the crowd to get a feel for the energy, and if they’re mute (or hostile), they’ll have to overcome it Although sales reps are also performers, most don’t have a physical locker room where they can do last-minute prep before the game, especially... Continue Reading
-
To Boost Adoption of Modern Sales Learning Tech, Follow the ‘7 C’s of High Engagement’
One mistake often made by early adopters of new technology is that they assume everyone will automatically embrace their favorite new technology, product, or service. “How can they not fall in love with this?” they think. “The benefits speak for themselves!” Unfortunately, the benefits of even the most revolutionary products aren’t always self-evident. According to Business Insider, for example, the man who introduced the umbrella to Britain’s streets in the 1750s (Jonas Hanway) was pelted with garbage and insults by his fellow pedestrians. Don’t Take Engagement for Granted To our knowledge, no... Continue Reading
-
How Nuveen Expanded Their ‘Content Creator Pool’ for Better Learning and More Consistent Messaging
Want to learn how to fix a leaky faucet? Call up a YouTube video. Need an analysis of how the midterm elections might affect your mutual funds? Ask Alexa to round up relevant articles, blogs, podcasts and videos from top subject matter experts. Despite the much-heralded “democratization” of content creation that helps people every day, many companies still rely on a tiny number of “the usual suspects” for their communications and sales training content. If not for the fact that much of this content is distributed by email, you might think the... Continue Reading