The Allegories Blog

Viewing posts in the Sales Enablement category

2 Proven Strategies for Duplicating Your High Sales Performers

Business Professionals Talking in the Hallway
Today’s post is by Colleen Stanley, President of SalesLeadership, a sales development firm. She is the creator of the Ei Selling System®, a powerful sales and management training program that integrates emotional intelligence skills with consultative selling skills. She is the author of Emotional Intelligence For Sales Success, now published in six languages, and Growing Great Sales Teams. SalesForce recently named Colleen as one of the top sales influencers of the 21st century. She’s also been named one of the Top 50 Keynote Speakers and one of the Top 30 Sales Gurus for 2019. Sales... Continue Reading

How to Improve Sales Team Agility with Competitive Battlecards

Confident Sales Rep on a Call
Today’s post is by Emily Dumas, Emily is the Marketing Manager at Crayon, a market and competitive intelligence platform that helps businesses track, analyze, and act on everything happening outside their four walls. At Crayon, Emily is responsible for content marketing and SEO initiatives, and has grown the Crayon competitive intelligence blog 10x in less than two years. Prior to working at Crayon, Emily held a number of roles building out content and blogging strategies for a wide range of industries. To achieve sales team success, your team needs to be agile... Continue Reading

3 Tips for Planning a Successful Sales Kickoff

Sales Kickoff Meeting
Think about your last sales kickoff; the session that probably generated the most energy and attention was the “successes from the field” session, in which salespeople discussed their big wins. This content is popular with other sellers because they trust their peers. In fact, research shows that salespeople prefer to get help from their peers. Our own eBook on sales learning success stresses the importance of learning in the field. For sales leaders, facilitating and institutionalizing peer-to-peer collaboration gets a huge boost through the largest, most formal sales training event of the... Continue Reading

Allego Teams with Seismic to Optimize Sales Readiness

Allego and Seismic Partnership
Allego and Seismic have entered a strategic partnership to help sales and marketing organizations improve performance by providing a central resource for timely, personalized sales training content and marketing collateral. For users of these platforms, the technology integration between market leaders Allego and Seismic will deliver the benefits of Allego’s sales learning and readiness platform with Seismic’s advanced solution for sales content management. Improve Customer Conversations Thanks to this partnership, sales reps using Seismic will be able to improve their customer conversations by creating, sharing, and consuming just-in-time, interactive Allego videos by... Continue Reading