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Viewing posts in the Sales Enablement category

How to Improve Sales Team Agility with Competitive Battlecards

Confident Sales Rep on a Call
Today’s post is by Emily Dumas, Emily is the Marketing Manager at Crayon, a market and competitive intelligence platform that helps businesses track, analyze, and act on everything happening outside their four walls. At Crayon, Emily is responsible for content marketing and SEO initiatives, and has grown the Crayon competitive intelligence blog 10x in less than two years. Prior to working at Crayon, Emily held a number of roles building out content and blogging strategies for a wide range of industries. To achieve sales team success, your team needs to be agile... Continue Reading

3 Tips for Planning a Successful Sales Kickoff

Sales Kickoff Meeting
Think about your last sales kickoff; the session that probably generated the most energy and attention was the “successes from the field” session, in which salespeople discussed their big wins. This content is popular with other sellers because they trust their peers. In fact, research shows that salespeople prefer to get help from their peers. Our own eBook on sales learning success stresses the importance of learning in the field. For sales leaders, facilitating and institutionalizing peer-to-peer collaboration gets a huge boost through the largest, most formal sales training event of the... Continue Reading

Allego Teams with Seismic to Optimize Sales Readiness

Allego and Seismic Partnership
Allego and Seismic have entered a strategic partnership to help sales and marketing organizations improve performance by providing a central resource for timely, personalized sales training content and marketing collateral. For users of these platforms, the technology integration between market leaders Allego and Seismic will deliver the benefits of Allego’s sales learning and readiness platform with Seismic’s advanced solution for sales content management. Improve Customer Conversations Thanks to this partnership, sales reps using Seismic will be able to improve their customer conversations by creating, sharing, and consuming just-in-time, interactive Allego videos by... Continue Reading

Agile Learning Gives Wholesalers and Advisors “Something to Talk About”

Conversation over coffee
Today’s post is by Joseph D. Kringdon, Principal, Kringdon & Associates/HMC. Joe spent several decades in the Wealth and Asset Management business, managing and leading both Advisors and Wholesaler Investment Consultants. Bonnie Raitt once sang, “Let’s give them something to talk about.” This is the dilemma that most client-facing personnel face when walking into a meeting with either a current or prospective client. In order to remain relevant and conduct engaging conversations (and more importantly to be invited back again) you need to have a fresh perspective or an insight that gets... Continue Reading