The Allegories Blog

Today’s post is by Jake Miller, Senior Product Marketing Manager at Allego.  “If only we had 10 more reps like [top performer], we’d blow our competition out of the water.” A common refrain among sales managers, this implies that selling is more magic trick than science, and that great salespeople are born, not made. Of course, most of us know this isn’t true. Cloning 10 copies of a great sales rep would merely produce 10 look-alikes who might (or might not) have a lick of talent. Because knowledge and skills are not... Continue Reading

When a pothole-induced flat tire threatens a salesperson’s ability to make an important sales call, she risks missing the meeting if she can’t act quickly. Fortunately, she can watch a user-generated flat-tire repair video on YouTube, replace the tire, and get back on track to make the meeting on time. That’s how agile, easily accessible content can help us in our everyday lives. If that same rep runs into a virtual pothole during a sales cycle–say, a new evaluator or competitor puts a wrench in the process–there’s a lot more at stake... Continue Reading

Today’s post is by Emily Dumas, Emily is the Marketing Manager at Crayon, a market and competitive intelligence platform that helps businesses track, analyze, and act on everything happening outside their four walls. At Crayon, Emily is responsible for content marketing and SEO initiatives, and has grown the Crayon competitive intelligence blog 10x in less than two years. Prior to working at Crayon, Emily held a number of roles building out content and blogging strategies for a wide range of industries. To achieve sales team success, your team needs to be agile... Continue Reading

Until May 6, 1954, no human being (as far as we know) had ever run a mile in less than 4 minutes. Experts believed it was impossible. But in Oxford, England, Roger Bannister broke the barrier that day by running a mile in 3 minutes and 59.4 seconds. Then something fascinating happened: only 46 days later, a runner named John Landy broke Bannister’s record with a time of 3 minutes and 58 seconds. A year later, three more runners broke the 4-minute barrier during a single race. How was this possible? How... Continue Reading