December 17, 2025
Coaching a Sales Team in 2026: 6 Shifts Leaders Can Expect
If you’re coaching a sales team in enterprise B2B right now, the job has never been more complex.…
Ready teams. Curate content. Engage buyers.
See a DemoDavid Ashe is the Senior Director of Global Sales Development at Allego, where he leads high-performing SDR teams responsible for driving pipeline growth, increasing conversion rates, and accelerating revenue across global markets.
With over a decade of experience in sales and leadership, David has built a reputation for developing sellers who consistently outperform benchmarks. Under his leadership, Allego’s sales development organization has significantly increased pipeline generation, improved conversion rates across the funnel, and driven millions in closed-won revenue.
David specializes in coaching sellers to build confidence, master real-world sales conversations, and apply modern selling techniques that align with today’s buyer. He is particularly focused on bridging the gap between activity and effectiveness, helping teams not just do more, but perform better.
A passionate advocate for continuous learning, David is known for creating cultures rooted in accountability, collaboration, and skill development. He frequently speaks on topics including sales performance, coaching frameworks, and the practical application of AI in sales teams.
Outside of work, David is a dedicated father and fitness enthusiast who brings the same discipline and growth mindset from the gym into his leadership style.
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