How Smith & Nephew Unify Training & Sales Execution
For Robb Wagner at Smith+Nephew, modern enablement isn’t just about tools—it’s about creating a true performance engine. Their approach provides a single source of truth that empowers reps to focus on what matters most: meaningful, tailored conversations with customers.
In this session, Robb will share how Smith & Nephew is elevating learning performance to build consistency and product mastery across their commercial teams. He’ll discuss how they leverage digital sales experiences not only to support the buying journey, but also to train and equip reps with engaging, clinically relevant content that resonates with surgeons’ real-world needs. You’ll also hear how their team uses data and analytics to continually assess seller behavior, content effectiveness, and the impact of frontline coaching—all with the goal of maximizing sales efficiency and strategic clarity.
Speaker:
Robb Wagner, Global Training Director | ENT at Smith+Nephew
Robb Wagner is the Global Training Director for ENT at Smith & Nephew, where he leads strategic education initiatives to elevate commercial performance and clinical expertise across a global team. With over two decades of experience spanning medical device sales, training, operations, and leadership, His unique background includes front-line sales, sales management, CRM and operations leadership, and hands-on training development—making him a powerful advocate for performance-driven learning in med tech. A U.S. Air Force veteran and former Nuclear Missile Combat Crew Commander, Robb brings discipline, clarity, and a mission-focused mindset to every challenge.
