Digital Sales Rooms

The Digital Sales Revolution Is Here.

As the first-ever book on this groundbreaking topic, Digital Sales Revolution empowers CROs, CMOs, and sales enablement leaders with proven strategies to harness digital sales rooms, engage more prospects faster, and reduce costs. Elevate your sales with the insights in this must-read book on Selling Power’s 2024 Highly Recommended list.

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What You Will Learn

Stay Ahead of Future Trends

Stay ahead with a keen understanding of the future of digital sales and the evolving B2B landscape.

Drive More Sales with a Personal Touch

Embrace the secrets to creating a customer experience that feels intimately personal with digital sales rooms.

Engage the Invisible Buyer

Learn to identify and engage buyers who research behind the scenes, shaping decisions early on for better outcomes.

Accelerate Deals with Tailored Interactions

Discover the strategy to construct tailored buyer experiences in digital sales rooms that speed up the sales cycle.

Transform Data into Sales Success

Capitalize on the analytic capabilities of digital sales rooms to fine-tune your sales approach, making every interaction count.

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Meet the Authors

Yuchun Lee

Yuchun Lee is a seasoned software executive and former member of the MIT Blackjack Team, depicted in the film 21. He co-founded Unica, a marketing automation company acquired by IBM, and served as CEO of Clarabridge, which was sold to Qualtrics. Currently, he is the co-founder and CEO of Allego, a top learning and sales enablement platform for B2B sales teams.

Mark Magnacca

Mark Magnacca has a proven track record of bringing ideas to life. He started and sold a financial planning company, then founded a sales consulting business for financial services companies undergoing digital transformation. He authored "So What? How to Communicate What Really Matters to Your Audience" and "The Product is YOU!" Mark is now the co-founder and president of Allego.

Andre Black

Andre Black is a seasoned software innovator and user experience expert. As former Chief Creative Officer at Medullan, he led UX projects for clients like Aetna and Verizon. Previously, he was Director of Product Management at Unica. He co-founded Jump.com at Cornell, which was acquired by Microsoft. Andre is now Chief Product Officer at Allego, driving innovation and product strategy.

Ruby Kennedy

Ruby Kennedy, an MIT alum with a dual BS/MS in Computer Science, co-founded Unica Technologies, Inc., in 1993 alongside Yuchun Lee, where she served key roles in consulting services and product management. She currently serves as a Product Manager at Allego.

All of the Editions of the Book

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Digital Sales Revolution - Kindle Edition

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Digital Sales Revolution - Paperback Edition

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“Digital Sales Revolution enlightens us with the essential insights B2B sellers need to succeed with current and future buyers. This book is not merely an analytical study but a compelling roadmap to help sales leaders, sellers, and marketers navigate the shifting terrains of the digital selling universe.”

Mary Shea PhD

Innovation Evangelist, Former Forrester Analyst

“In 2001 the first iPod launched, and it revolutionized the way listeners interacted with music. Yet at first glance it was not obvious that this little black box would change the music industry forever. In 2010, the first iPad was unveiled. Laptop users (and manufacturers) had a hard time understanding why an iPad would be all that different—until they tried the iPad and realized that they would never go back. Digital Sales Rooms (DSRs) are a lot like this.”

Kathleen Pierce

Principal Analyst, Forrester (2023)

“Digital Sales Revolution (DSR)” explores how digital innovation transforms traditional sales methods, making transactions simpler and more efficient. In a digital sales room buyers can efficiently explore new ideas, proven solutions, customer testimonials, technical and pricing details in real time and receive answers to their questions while sellers can present the full range of capabilities of their company in a compelling and orchestrated way. This book is a must-read for anyone involved in sales or interested in the digital transformation of business practices.”