Survive and Thrive: The CRO Guide to Navigating the Pandemic

The past 18 months have been far from normal. The adaptations made by individuals, teams and entire businesses have allowed us to fast-track into a world-embracing the use of technology to enable remote working and communication.

So, what have we learned? What’s here to stay and which parts of the traditional sales role are now a distant memory? We interviewed 5 global sales leaders to get their take on the experience. They share:

• The biggest challenges and triumphs faced as a result of the pandemic
• The impact of the changes made in order to adapt
• The tried and tested initiatives they’ll be keeping in place for the future.

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