Proving the Value of Your Sales Training Program
According to ATD, U.S. organizations now spend $22 billion annually on sales training and readiness initiatives—an average of $1,500 per salesperson. And while most companies would likely agree that optimizing their sales teams’ impact is a critical initiative, many struggle to quantify the results of these efforts—often leading to reduced training budgets and lower levels of sales performance.
In our first of four ROI-focused eBriefs, we discuss the best metrics to measure sales readiness success in terms of revenue growth.
Specifically, you’ll uncover:
- The current challenges sales organizations face when trying to measure ROI
- The best metrics to quantify how training is impacting revenue growth
- A brief, real-world example of how these strategies worked for a global medical device manufacturer
Download the eBrief today!
P.S. If you enjoy this piece, check out the other three eBriefs in our Sources of ROI series:
