Proving the Value of Your Sales Training Program

According to ATD, U.S. organizations now spend $22 billion annually on sales training and readiness initiatives—an average of $1,500 per salesperson. And while most companies would likely agree that optimizing their sales teams’ impact is a critical initiative, many struggle to quantify the results of these efforts—often leading to reduced training budgets and lower levels of sales performance.

In our first of four ROI-focused eBriefs, we discuss the best metrics to measure sales readiness success in terms of revenue growth.

Specifically, you’ll uncover:

  • The current challenges sales organizations face when trying to measure ROI
  • The best metrics to quantify how training is impacting revenue growth
  • A brief, real-world example of how these strategies worked for a global medical device manufacturer

Download the eBrief today!

P.S. If you enjoy this piece, check out the other three eBriefs in our Sources of ROI series:

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