Digital Sales Rooms
Create personalized and convenient buying experiences – a central hub where sellers and buyers can communicate, share content, and align.
Podcast
Adapter’s Advantage: Episode 60
Mark Lonzo
Join host Mark Magnacca in a dynamic conversation with Mark Lonzo, the driving force behind a transformative shift in sales enablement at The Hillman Group. Listen to hear how Mark Lonzo’s leadership and vision reshaped the sales landscape within his organization.
Mark Lonzo explains how he recognized the need for change when faced with outdated learning management systems and fragmented information access. He takes you through his process of researching and evaluating sales enablement solutions to help drive future growth.
Mark Lonzo also delves into the tangible benefits of using digital sales rooms (DSRs) and how quick access to information and resources has become a game-changer for both customers and employees. And he gives you real-world examples of how DSRs have revolutionized customer follow-up, delivering instant access to valuable content.
In addition, Mark Lonzo discusses the importance of having a user-friendly interface and mobile capabilities, so sales teams can easily access critical information on the go, leading to improved efficiency and better customer interactions.
Show Notes: