How to Effectively Manage and Activate your Sales Content
90% of marketing deliverables are not used by sales. (American Marketing Association)
This represents a clear (and upsetting) waste of your resources and talent. The truth is, most marketing teams today are frustrated with poor alignment with sales and low content usage.
The good news? You can start bucking this trend right now.
Of course your sellers need access to the most timely, relevant, and impactful materials. But it’s not enough to simply make assets available—sellers must know how to use these resources and when to deploy them in the sales process to optimize their impact.
Join Allego’s Product Marketing Lead, Jake Miller, as he shows off the latest and greatest technology and best practices of Sales Content Management and Activation.
You’ll learn
- How to get sellers to not only use the content you produce, but use it effectively to win deals.
- How to accelerate content-driven results with virtual tools like Digital Sales Rooms—and why traditional tactics are no longer enough.
- Best practices to equip sellers with the information they need to deliver the perfect pitch every time.
- How to help sellers differentiate themselves from competitors by using content that’s relevant, easy to find, and highly personalized.
- How to leverage analytics to measure the effectiveness of your content and perfectly time follow-ups.
And Much More!
Watch the Recording!
