Maximizing Revenue and Measuring Sales Enablement ROI

Maximizing Revenue and Measuring Sales Enablement ROI

Are your sales enablement programs making an impact?

A growing number of organizations are investing in sales enablement teams, tools and technologies to maximize revenue per rep. However, many don’t know how to measure the return on investment (ROI) of their new initiatives.

Stream this Training Industry Leader Talk session to hear Jonathan Carlson, a senior marketing director at Allego, share actionable advice on how to prove the total business value of essential sales learning and enablement initiatives.

In this session, you will learn:

  • How to overcome the three primary challenges of demonstrating sales enablement ROI.
  • Four simple ways to calculate ROI that you may not have thought of.
  • How to measure tangible enablement impact, and which metrics will help you the most.

Stream On-Demand Now

Explore more from Sales Enablement

2025 Gartner® Critical Capabilities for Revenue Enablement Platforms

Increasing Sales Productivity: How to Build a High-Velocity Revenue Engine

Best Sales Enablement Tools: Top Picks for 2026

Top Sales Enablement Conferences to Attend in 2026