5 Drivers of Change and What They Mean for Your Sellers

Sellers today need long-term relationships, but short-term wins at the same time. Teams need increased margins and increased market share.

In our current low-growth economic state, we must do more than merely ride the wave if we want double-digit growth. Today’s sellers face a number of various challenges, including:

• Radical, rapid, and irreversible buying behaviors
• Constant sales innovations and shifting strategies
• New messages, new methods, and new contacts

Sales Fitness Group calls this a “VUCA” world – volatile, uncertain, complex and ambiguous.

So what?

The changes in today’s selling environment produce opportunities, challenges, and tension among our sales team. However, we can build on our past experiences and rethink, reposition, and repurpose some of the things we learned.

Join Richard Higham, Sales & Marketing Director at Sales Fitness Group, and Stuart Taylor, Sales Director at Allego, as they uncover the five drivers of change your sales team need to factor in now to be successful in 2024 and beyond.

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