One mistake often made by early adopters of new technology is that they assume everyone will automatically embrace their favorite new technology, product, or service. “How can they not fall in love with this?” they think. “The benefits speak for themselves!” Unfortunately, the benefits of even the most revolutionary products aren’t always self-evident. According to Business Insider, for example, the man who introduced the umbrella to Britain’s streets in the 1750s (Jonas Hanway) was pelted with garbage and insults by his fellow pedestrians. Don’t Take Engagement for Granted To our knowledge, no... Continue Reading

Want to learn how to fix a leaky faucet? Call up a YouTube video. Need an analysis of how the midterm elections might affect your mutual funds? Ask Alexa to round up relevant articles, blogs, podcasts and videos from top subject matter experts. Despite the much-heralded “democratization” of content creation that helps people every day, many companies still rely on a tiny number of “the usual suspects” for their communications and sales training content. If not for the fact that much of this content is distributed by email, you might think the... Continue Reading

This blog is written by Eric Higgins, a member of Allego’s award-winning Customer Success team.  When it comes to designing curriculum-based courses, Allego offers several advantages over classroom instruction, including offline learning and a wide variety of content types. But even the most versatile e-learning platform can’t overcome the fact that some skills and knowledge are best acquired by doing, not by listening to an instructor. For example: although you could design “The Ultimate Guide to Overcoming Every Known Customer Objection to Our Products,” such a course would: (A) not help the reps... Continue Reading

This blog is written by Kaitlyn McCabe, a member of Allego’s award-winning Customer Success team. Thanks to the digital revolution of the last 30 years, the average sales trainer can now access the kinds of cool communication and content creation tools once reserved for newspaper publishers, film studios and TV production companies. Unfortunately, people sometimes get so enamored of these new tools that they forget to focus on the actual content. Your messages are just as important – if not more important – than the media you use to convey them. Desktop publishing,... Continue Reading