The Allegories Blog

How to Communicate Winning Sales Techniques With Automated ‘Win Reports’

This blog is written by Maxine Jackson, a member of Allego’s award-winning Customer Success team. A famous thought experiment goes something like this: “If a tree falls in a forest and no one is around to hear it, does it make a sound?” The logical answer is yes. The impact of the tree produces sound waves, of course. However, if we define “sound” as something that someone actually hears, the answer is no. Now ask yourself this: “When a sales rep closes a deal, but nobody knows how they did it, were they... Continue Reading

Sales Kickoffs and National Sales Meetings—What’s Your Approach?

Now that Halloween is over, you can focus your thoughts on the next frightening prospect: preparing for next year’s national sales meeting (NSM) or sales kickoff (SKO). Knowing the importance of this event—and the fear that all of its great information will go in one collective ear and out the other—we asked some sales leaders about their approach in the form of a brief survey.   We all know that large-scale sales get-togethers are important for morale, camaraderie, and setting the sales agenda for the entire organization. But most organizations still have... Continue Reading

Getting More out of Your National Sales Meetings and Sales Kickoffs

In Part 1 of this series on national sales meetings and sales kickoffs, I recommended that you “beef up” the sales training you provide at national sales meetings (NSMs) or sales kickoffs (SKOs) by creating mobile video content that reps can review before the official training starts. Now, we’ll look at how you can use video during and after a NSM or SKO to prepare new hires for the field. A Frequently Missed Opportunity Formal training sessions should be recorded on video. Unfortunately, this is a frequently missed content-creation opportunity. If you’re... Continue Reading

How to Add Some Muscle to Your Sales Kickoff

National Sales Meeting (NSM) and Sales Kickoff (SKO) planning season is here, so we need to think about packing a punch for this year’s event. But all too often our punch has the impact of a feather, leaving reps vulnerable to competitors. Here’s how to add some muscle to your program so reps walk away with critical knowledge that sticks. The Disappointing ROI of Sales Training In a recent article in the Harvard Business Review, Frank Cespedes and Yuchun Lee noted that U.S. companies spend $70 billion annually on sales training (an... Continue Reading