Allegories Blog

The Missing Ingredient To Successful Sales Training

Consider the last time you attended a company training session such as onboarding, a sales kickoff or another corporate event. Now, compare that to your high school or college learning experience. Chances are, the two are vastly different. Students don’t become subject matter experts from simply attending a lecture. When juxtaposed against traditional education, it’s easy to see what’s missing in the working world: Where is the follow up? The tests and quizzes on the material? The studying and homework? In most cases, this type of sales learning simply doesn’t exist and... Continue Reading

Sales Predictions: What’s in Store for Your Sales Organization in 2018?

Sales teams around the globe are dotting their i’s and crossing their t’s as they wrap up 2017 and dive into the new year. Meanwhile, sales trainers are looking back on whether their sales organizations performed as expected or failed to deliver. They’re closely evaluating what worked and what didn’t in the past 12 months as they craft their training strategies for the coming year. Here are the top four trends we’re predicting will affect sales performance in the year ahead:  Trend #1: Process automation and augmented intelligence will continue to change... Continue Reading

Consider Your Sales Engineers when Choosing a Sales Learning Platform

Developers build the product. Salespeople sell the product. Sales engineers bridge the gap. Sales engineering, also known as technical sales or solutions consulting, serves as the foundation of technical knowledge for a sales organization.  To excel in the role, a sales engineer (SE) needs a deeper level of knowledge into many aspects of the business than a salesperson. This information often changes rapidly, comes from many departments within an organization, and requires technical chops to absorb, synthesize and communicate externally in a polished, confident manner. Some examples of this information include: Buyer... Continue Reading

Better Knowledge Retention Using Multimodal Learning for Sales

Want your team to remember and utilize more of what they learn from sales training? Supplement your written materials with video. Engaging multiple senses in the act of learning improves knowledge retention. This is called multimodal learning. Research shows using images combined with sound improves retention because the brain stores working memory in separate places for each.  So it’s a lot easier to run out of processing power if you’re loading up on all images or all sound.  However, when you combine the two, your brain splits the difference and absorbs more information. That’s... Continue Reading