Allego Named a Sales Content Solutions Leader
The Forrester Wave™: Sales Content Solutions, Q4 2022
The 11 Providers That Matter Most And How They Stack Up
Sales content can be a game changer. Given its powerful impact on the bottom line, sales content management has become a crucial factor for organizational resilience in a turbulent world.
The new Forrester report shows how sales content solutions have become a tool for boosting buyer engagement and sales performance—and how to choose the right platform for your organization.
Forrester identified the 11 most significant sales content solution (SCS) providers and researched, analyzed, and scored them. This report shows how each provider measures up.
According to the report:
- “Allego ticks the boxes for an engaging, compliant, readiness-plus-content platform. In two years, Allego has done an excellent job of reaching parity and — in some cases — leapfrogging the competition with the SCS component of its all-in-one sales enablement platform.
- “Organizations with a vision for a super-enabled sales force and a transformative, seamless buyer experience powered by robust insights should choose an SCS solution with a full suite of features — and a vendor with a strong record of innovation.”
Today’s winning companies are mastering a challenging economy with an up-to-date approach to the content, tools, and knowledge their sales teams need to succeed.
But knowing how to pivot to a modern approach isn’t obvious. In The Forrester Wave™: Sales Content Solutions, Forrester explains the key capabilities of these critical platforms and how to evaluate a vendor’s approach, technology, and partnerships.
- How sales content platforms are evolving and why you need an integrated approach
- How to evaluate vendors’ ability to support your use cases and organization size
- What to look for when helping sellers connect with buyers in the moment
- How to equip sellers with comprehensive just-in-time content and readiness support
- Why sales content management technology is becoming a core tech stack purchase
To learn more about how to evaluate sales content management platforms, download your complimentary copy of this valuable report here.