How Life Science Sales Teams Ensure Product Launch Success

The Life Science industry operates within a fast-paced, complex, and highly competitive landscape where the margins for successfully launching a new product are razor-thin. With the ever-evolving nature of the industry, ensuring a successful product launch has become imperative for market growth.

This is particularly true in a sector that is known for having a relatively low number of drug launches each year, typically ranging from 30 to 50.

Join us for an engaging livestream session featuring Dan Snyder, Senior VP of Sales at Performance Development Group, and Deniz Olcay, Senior Director of Product Marketing at Allego. Together, they’ll explain the critical components necessary for achieving a successful product launch.

You’ll learn:

  • What separates a good launch from a great launch
  • Pre, during, and post-launch activities to ensure commercial success
  • How to navigate the challenges and maximize opportunities to drive market adoption


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Dan Snyder, Sr. VP of Sales at Performance Development Group

Dan Snyder is a seasoned sales and business leader with a rich background in the pharmaceutical/biotech industry. Currently serving as the Senior VP of Sales for Performance Development Group (PDG), Dan has held leadership roles at Astra USA, Diachii Sankyo, Shire, Nitromed, Clarus Therapeutics, Syneos Health, and Delta Point. Adept at overcoming challenges, Dan is known for his passion for sales, commitment to coaching excellence, building high performing teams, and ability to achieve outstanding results.



Deniz Olcay, Sr. Director of Product Marketing at Allego

Deniz has had a sales-centric background from the start, including working in the sales training industry at RAIN Group where he was directly responsible for creating learning programs to help sellers sell more effectively.

In his previous role at Dun & Bradstreet (D&B) he was the VP of Product Marketing, managing a portfolio of 12+ products representing over $650M in annual revenue. He played a pivotal role in training a 500+ person sales team and is intimately familiar with the challenges of arming sellers with the knowledge and tools to be successful in selling virtually.

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