Sales-Marketing Alignment for Effective Content Creation and Adoption

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Creating, launching, and adopting effective content is crucial for Sales and Marketing teams to drive customer engagement and boost revenue. However, achieving alignment can often be challenging, leading to inefficiencies and missed opportunities.

We know you’re busy – so we’re keeping this short. 

Watch this 15-minute webinar, where Deniz Olcay, Senior Director of Product Marketing at Allego, guides you through the process of sales-marketing alignment for effective content creation and adoption.

Packed with practical insights and an actionable framework, this micro webinar is specifically designed to empower Marketing, Product Marketing, Sales, and Enablement Leaders to overcome common hurdles and foster a collaborative environment.

You’ll gain insights on:

  1. Understanding the Importance of Sales-Marketing alignment
  2. Identifying  common challenges and roadblocks
  3. A proven framework for creating, launching and improving content
  4. Collaboration techniques to improve adoption
  5. Measuring success and continuous improvement.

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Deniz Olcay, Sr. Director of Product Marketing at Allego

Deniz has had a sales-centric background from the start, including working in the sales training industry at RAIN Group where he was directly responsible for creating learning programs to help sellers sell more effectively.

In his previous role at Dun & Bradstreet (D&B) he was the VP of Product Marketing, managing a portfolio of 12+ products representing over $650M in annual revenue. He played a pivotal role in training a 500+ person sales team and is intimately familiar with the challenges of arming sellers with the knowledge and tools to be successful in selling virtually.

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