Transform Buyer Relationships in the Era of Minimal Interaction

According to Gartner’s Future of Sales research, by 2025 80% of B2B sales interactions will occur in digital channels.

Modern buyers expect to control the sales process, not surprisingly 33%desire a seller-free sales experience. 

They expect self-serve, convenient, and personalized experiences. 

And it’s harder than ever to earn their attention. 

With diminishing face-to-face time, sellers face challenges in earning trust, 

engaging buyers, and delivering a positive experience while respecting increasingly savvy buyers’ limited time. 

Join Deniz Olcay and Jake Miller, as they explain how leading revenue teams are adjusting to the experience buyers demand.

They covered:

  • Why sales is more important than ever, even if buyers don’t want to talk to them
  • How to effectively communicate with buyers in a way that respects their schedule
  • What data matters in orchestrating a buying experience.

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Deniz Olcay, Sr. Director of Product Marketing at Allego

Deniz has had a sales-centric background from the start, including working in the sales training industry at RAIN Group where he was directly responsible for creating learning programs to help sellers sell more effectively.

In his previous role at Dun & Bradstreet (D&B) he was the VP of Product Marketing, managing a portfolio of 12+ products representing over $650M in annual revenue. He played a pivotal role in training a 500+ person sales team and is intimately familiar with the challenges of arming sellers with the knowledge and tools to be successful in selling virtually.

jake miller headshot


Jake Miller, Sr. Product Marketing Manager at Allego

Jake Miller joined Allego at commercial launch as the founding product marketer. Jake is passionate about sales performance and incorporates his experience as a commission-only salesperson in the high-ticket retail world into his approach for product marketing at Allego.

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