Join your fellow sales leaders, trainers, and enablement professionals in Boston for the 3rd annual Allego Sales Success Summit.

Register Now
x

Blog

The Allegories Blog

Viewing posts in the Product Launch category

Avoiding a Product Launch Failure: How Modern Learning Reduces the 3 Biggest Risks

Product_Launch_Failure
The following post is a recap of a recent LTEN webinar by Pat D’Amico, Founder and CEO of About-Face Development. About-Face Development is a veteran-owned performance improvement consulting firm who’s goal is to bring its clients customized solutions that will advance performance and drive greater individual and organizational success. According to a McKinsey report on drug launches, more than half of new medical devices and nearly two-thirds of new drugs fail to hit their sales targets. If you find those statistics surprising, you’re probably not a veteran of these industries. On the... Continue Reading

How Allego Helps Reps Nail a New Product Launch

product_launch_sales
What’s the biggest challenge of selling an innovative new product? According to Thomas Steenburgh, a marketing professor at the University of Virginia’s Darden School of Business, it’s the lack of support most sales reps receive before and after the launch. “The basic problem is that [product development teams] think that once they’ve created a good product, it’ll sell itself,” said Steenburgh in a recent podcast. “They just figure, ‘I can get it to the salespeople and they’ll figure it out.’ “You’re asking the salesperson to become a change agent … and that’s... Continue Reading