Blog

The Allegories Blog

Viewing posts in the Product Launch category

A Medical Device Maker Turns Budget Cuts into Better Sales Training Using Sales Readiness Technology (Pt. II)

sales_training_roi
When the sales training team at one medical device maker was facing budget cuts, they decided to move forward instead of scaling back. By adopting sales learning and enablement technology, they were able to dramatically improve the company’s sales enablement program with fewer resources. Interactive, Self-Guided and Streamlined After training the sales managers in how to use Allego’s technology, the sales training team was now ready for “a behemoth task” – reinventing the new-hire onboarding program. Once upon a time, the team thought the existing program was “awesome.” But after growing accustomed... Continue Reading

Avoiding a Product Launch Failure: How Modern Learning Reduces the 3 Biggest Risks

Product_Launch_Failure
The following post is a recap of a recent LTEN webinar by Pat D’Amico, Founder and CEO of About-Face Development. About-Face Development is a veteran-owned performance improvement consulting firm who’s goal is to bring its clients customized solutions that will advance performance and drive greater individual and organizational success. According to a McKinsey report on drug launches, more than half of new medical devices and nearly two-thirds of new drugs fail to hit their sales targets. If you find those statistics surprising, you’re probably not a veteran of these industries. On the... Continue Reading

How Allego Helps Reps Nail a New Product Launch

product_launch_sales
What’s the biggest challenge of selling an innovative new product? According to Thomas Steenburgh, a marketing professor at the University of Virginia’s Darden School of Business, it’s the lack of support most sales reps receive before and after the launch. “The basic problem is that [product development teams] think that once they’ve created a good product, it’ll sell itself,” said Steenburgh in a recent podcast. “They just figure, ‘I can get it to the salespeople and they’ll figure it out.’ “You’re asking the salesperson to become a change agent … and that’s... Continue Reading