GenAI in Sales Tech: How to Balance Risk and Opportunity
The Emergence of GenAI in Sales Technology
As per Gartner’s projection, “By 2027, 95% of sales professionals will leverage AI in their research processes, driven by necessity or choice, a significant surge from the 20% recorded in 2024.” This exponential growth can be attributed to the swift integration of GenAI and agentic AI in the realm of sales technology. While GenAI presents lucrative prospects for businesses, it also brings forth novel challenges, necessitating a delicate equilibrium between risks and opportunities.
Navigating the GenAI Landscape
For sales executives seeking guidance amidst this transformative “GenAI revolution,” we recommend accessing a complimentary Gartner® report (available for a limited period) tailored to assist in strategic decision-making.
Unveiling Critical Insights from the Gartner® Report
Exploring the GenAI Landscape for Sales
Delve into the intricacies of market segmentation, dynamics, and the role of sales technology in facilitating the adoption of GenAI by B2B enterprises.
Realizing the Advantages of GenAI in Sales
Gain insights into the versatile capabilities of GenAI aligned with five core business objectives: driving revenue growth, enhancing operational efficiency, boosting employee productivity, facilitating advanced data insights, and fostering skill development.
Addressing AI-Related Risks in Sales
Identify the primary risks linked to GenAI utilization in sales operations and explore strategies to effectively mitigate them.
Anticipating the Future Trajectory of Sales AI
Stay informed about the evolving landscape of agentic AI within sales technology and its anticipated advancements.
Access Your Exclusive Gartner® Report Today
Gartner, Navigating GenAI in Sales Technology: Balancing Risks and Opportunities, Authored by Dan Gottlieb, Guy Wood, Melissa Hilbert, and Adnan Zijadic, 23rd May 2025. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
