Allegories Blog

Viewing posts in the Buyer’s Journey tag

For Sales Learning, It’s All About the Journey

Gone are the days when B2B sellers had the upper hand in the power struggle with buyers.  This is because the buying landscape has undergone dramatic changes in recent years.  With the sudden cascade of information available at the touch of a button – on devices we carry in our pockets – buyers are walking into sales meetings with unprecedented levels of knowledge about our offerings before our reps have even had the chance to introduce themselves. The question arises: How can sales leaders leverage these same technological developments to shift the... Continue Reading