3 Cs of Sales Content Measurement

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How do you measure the success of your sales content? What does “success” mean to you?

For most sales organizations, success = revenue.

Winning content is the collateral that helps close deals—moving buyers through the pipeline from first touch to contract.

But proving the impact of sales content can be tricky. You must connect assets to opportunities and track the right metrics to measure effectiveness.

Deal content tracking means tying specific assets to individual deals in progress—all the way through the sales cycle. To understand this new approach to content measurement, you need to understand three types of sales content metrics: contribution, lift, and velocity.

Download this eBrief to find out how to measure the right metrics and achieve your revenue goals.

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You’ll learn how to:

  • Overcome 3 content measurement challenges
  • See which content has been shared with which accounts
  • Track how content has influenced outcomes
  • Tie content to opportunities, pipeline, and revenue
  • Improve content to maximize revenue per rep

PLUS: 4 Essential Sales Content Types Matrix

Don’t get left behind. Find out how you can prove the impact of sales content for maximum impact.


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