By 2026, 30% of B2B buying interactions will happen in Digital Rooms, according to Gartner.
What’s a Digital Room? Imagine a deal-specific microsite that’s designed for marketers to guide seller-buyer collaboration with the right content, messaging, and resources situationally. Join us and learn how this cutting-edge technology for marketers helps you collaborate with sales, analysts, and other stakeholders to drive results.
You’ll learn how Digital Rooms help with three crucial marketing elements:
Analyst Relations: Use Digital Rooms to streamline analyst briefings, foster deeper relationships, and secure valuable endorsements for your products.
Product Launches: Transform your product launches into immersive and interactive experiences, leveraging multimedia content and fostering real-time seller-buyer collaboration to leave a lasting impact on your audience.
Sales Content: Guide sellers to create deal-specific centralized hubs to showcase your content in the right manner—enabling efficient content distribution, intent tracking, and a more buyer-centric sales process.
Deniz Olcay, VP of Marketing at Allego, and Jake Miller, Senior Product Marketing Manager at Allego share best practices and hands-on tips for optimizing Digital Rooms to maximize engagement and ROI in your marketing efforts.
Whether you’re a seasoned product marketer or a marketing enthusiast, this webinar will equip you with valuable insights to harness the power of Digital Rooms.
Watch the recording!
Speakers:
Deniz Olcay, VP of Marketing at Allego
Deniz has had a sales-centric background from the start, including working in the sales training industry at RAIN Group where he was directly responsible for creating learning programs to help sellers sell more effectively.
In his previous role at Dun & Bradstreet (D&B) he was the VP of Product Marketing, managing a portfolio of 12+ products representing over $650M in annual revenue. He played a pivotal role in training a 500+ person sales team and is intimately familiar with the challenges of arming sellers with the knowledge and tools to be successful in selling virtually.
Jake Miller, Sr. Product Marketing Manager at Allego
Jake Miller joined Allego after commercial launch to help establish product marketing and lead ongoing strategic use case development and commercialization efforts. Jake is passionate about sales performance and incorporates his experience as a salesperson in the commission-only high-ticket retail world into his approach for product marketing at Allego.