5 Drivers of Change and What They Mean for Your Sellers

Sellers today need long-term relationships, but short-term wins at the same time. Teams need increased margins and increased market share.

In our current low-growth economic state, we must do more than merely ride the wave if we want double-digit growth. Today’s sellers face a number of various challenges, including:

  • Radical, rapid, and irreversible buying behaviors
  • Constant sales innovations and shifting strategies
  • New messages, new methods, and new contacts

Sales Fitness Group calls this a “VUCA” world – volatile, uncertain, complex and ambiguous.

So what?

The changes in today’s selling environment produce opportunities, challenges, and tension among our sales team. However, we can build on our past experiences and rethink, reposition, and repurpose some of the things we learned.

In this recording Richard Higham, Sales & Marketing Director at Sales Fitness Group, and Stuart Taylor, Sales Director at Allego, uncover the five drivers of change your sales team need to factor in now to be successful in 2024 and beyond.

Watch On-demand!




Richard Higham, Sales & Marketing Director at Sales Fitness Group

Richard Higham has been helping businesses sell well in a changing world for over thirty years.  He has worked with some of the world’s largest financial institutions and some of the fastest startups and he applies his depth and breadth of experience to an exciting future of sales. He combines challenging thinking with effective doing that generates significant and sustained results.



Stuart Taylor, Sales Director at Allego

Stu has been in sales for well over a decade in every role from SDR to Sales Leader. As the first sales hire at Refract.ai in 2016 Stu helped scale the sales team leading to an acquisition by Allego in December 2020. He is the co-author of #1 best-selling book, ‘Problem Prospecting’ which has helped thousands of fellow sales professionals and loves nothing better than helping others have successful careers in sales.