Boost Sales Efficiency with this Sales Content Strategy

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Sales teams have to do more with less, making it critical that sellers are as efficient as possible. The key to that is ensuring sales content and training materials are accessible in a single source of truth.

With all of your solution briefs, case studies, videos, product guides, and more in one central location, sellers know exactly where to go to quickly and easily find what they need.

Learn first hand from Mark Lonzo, Director of Sales Development at The Hillman Group, about how he transitioned to a single sales content management system, the benefits they’ve seen from having content in one location, and his best practices for prioritizing content development.

During this interactive AMA you’ll discover:

  • Top strategies for consolidating dispersed sales materials 
  • Tips for not overwhelming your sales team with training and content
  • The importance for sales reps to access content on the go

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Mark Lonzo, Director of Sales Development at The Hillman Group

Responsible for working with the “core team” to enforce sales standards, train in proper selling skills, apply continuous improvement principles, act as liaison in role as Voice of the Customer (VOC) and develop talent across all levels of the Traditional sales organization


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