Robust enablement programs reduce friction for sellers by improving technology adoption, arming them with the right content, and boosting their effectiveness.
At the same time, sales enablement leaders increasingly rely on collaboration and best practice sharing to reduce the pressure of continuously developing new training. In fact, peer-to-peer learning and conversation intelligence has become a goldmine of information to supply learning and training initiatives.
The challenge is creating a collaborative enablement program that includes all of those aspects. This webinar will help you with that.
In it, we cover post-pandemic sales enablement best practices, including how to reduce or avoid sales enablement investments that feel good but don’t yield results.
Specifically, you’ll learn:
How to transform staffing and compensation to meet the needs of your organization
New strategies to build a modern enablement engine
The impact of developing assets for the field, by the field
Pitfalls to avoid when developing your enablement strategy
Jennifer Bullock, Principal Analyst, Forrester
With more than 25 years of experience as a senior-level B2B marketing and business strategist, Jennifer has been instrumental in driving the change needed to improve the efficiency and effectiveness of sales and marketing departments through cross-functional alignment. She has extensive experience in fast-paced technology and financial industries where she has built sales enablement teams and implemented strategies for global organizations such as ADP, Motorola Solutions, and TransUnion.
Throughout her career, Jennifer has driven sales effectiveness through a laser focus on educating, advising, and leading both the buyer and seller throughout the buyer’s journey. She has served as the main point of orchestration with internal sales and business disciplines to ensure that every seller has the required knowledge, skills, and understanding of processes to optimize every interaction with customers and buyers.
Deniz Olcay, Senior Director of Product Marketing, Allego
Deniz has had a sales-centric background from the start, including working in the sales training industry at RAIN Group where he was directly responsible for creating learning programs to help sellers sell more effectively.
In his previous role at Dun & Bradstreet (D&B) he was the VP of Product Marketing, managing a portfolio of 12+ products representing over $650M in annual revenue. He played a pivotal role in training a 500+ person sales team and is intimately familiar with the challenges of arming sellers with the knowledge and tools to be successful in selling virtually.
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