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Effortless Enablement: Maximizing Sales Content Impact for Sellers

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Are you struggling to effectively use all of the enablement content at your disposal? Do you feel like you have a hodgepodge of resources and don’t know when and how to deploy them?

In this masterclass, we discuss how the best sales reps employ enablement content to move deals forward and accelerate pipeline. We share real-life examples of how the fastest growing companies manage sales enablement assets, so you’ll come away with practical tips and techniques that you can put into action right away.

You’ll learn:

  • Strategies to get more value out of every piece of enablement content
  • How to create a system to measure the effectiveness of your enablement efforts
  • Exactly how hyper-growth companies manage every step of the enablement content lifecycle

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Speakers:

 

 

Maarten Vandewinkel, Senior Manager, Outreach Platform Strategy, Outreach
Optimize revenue execution for GTM teams at Outreach through strategy implementation and administration of the Outreach platform. Maarten has 10+ years of project / program management and revenue operations experience delivering operational efficiency across the revenue funnel in (pre)sales, success and Quote to Cash at SaaS companies.

 

 

Tegan Folsom, Senior Enablement Campaigns Manager, Allego
Tegan works closely with sales, enablement, and marketing teams to continually optimize integrated campaigns to drive business growth. Prior to Allego, he spent 5 years as a Marketing Manager for a SaaS tech company selling to the FinTech industry.

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