Elevating B2B Sales: Strategic Insights for 2024 Success

As we look to the future of B2B sales, the landscape is evolving rapidly, leaving reps and managers struggling to keep pace.

The increasing demands of customers, economic uncertainties, and heightened competition are placing greater pressure on sales leaders to optimize the performance of their sales teams in 2024.

In this webinar, Mandy McEwen, Founder of Luminetics and Mod Girl Marketing, and David Ashe, Director of Sales Development at Allego, explain why being intentional with your outreach will be a critical component to your success in 2024.

You’ll learn:

  • Why B2B buyers have changed but sellers have not
  • The right balance of personalization vs. hyper-personalization
  • How to be intentional with AI insights and when to act

Learn how to evolve personalized training, personalized enablement, and speed up the success of your sales team.

Watch On-demand!




Mandy McEwen, Founder of Luminetics and Mod Girl Marketing

Mandy and her award-winning team provide humanized social selling and outbound solutions for the world’s most ambitious companies. Their training and strategic guidance take B2B companies from outdated marketing tactics to modern digital dominance. Mandy has been named a Top 24 B2B Marketer by LinkedIn, listed in Search Engine Journal as a Top 12 SEO Expert, and recognized as a Top 20 Female Marketer by G2. Her work has been featured in dozens of industry outlets including Inc., Huffington Post, and MAXIM magazine. When she’s not training teams how to crush it on LinkedIn, she’s traveling the world as a nomad.



David Ashe, Director of Sales Development at Allego

David is an innovative and proven leader who delivers rapid growth with exceptional results with over 9 years of experience as a sales development professional. In this role, he oversees a sales team responsible for growing the company’s customer base, revenue, and profitability within the United States. Prior to Allego, David was a Sales Development Senior Manager at Deltek, responsible for the strategy and management of sales operations, including the business development teams.