Enablement, Not Noise: Giving Sellers the Content They Need to Close More Deals

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Your enablement team develops program after program, quarter after quarter, to help sellers close more deals. From new product launches to updated messaging, new pitch decks to the latest marketing campaign, there’s no shortage of messaging, content, and skills that the enablement team wants sellers to consume.

But does it work? Do sellers use the content to have better customer conversations, and are they “fit for duty” to do so? Can you determine which assets won the day and which fell flat? In short – is your enablement actually helping to close deals or is it just noise?

In this webinar, Doug Hutton, SVP Products at Corporate Visions, and Wayne St. Amand, CMO at Allego, reveal critical components of sales enablement programs. Join them to learn how you can:

  • Prove your sellers’ fluency on critical messages and skills
  • Track and adjust your enablement campaigns in real time
  • Identify messaging that drives the most engagement with customers
  • The one remote work practice you’ll want to keep doing back at the office

See you there!



wayne st. amand headshotWayne St. Amand, Chief Marketing Officer, Allego
Wayne is responsible for driving business expansion through Allego’s global corporate and product marketing initiatives. A seasoned marketing leader, Wayne most recently served as global CMO & SVP of Nielsen’s Marketing Effectiveness business unit. Wayne has a long track record of accelerating the growth of technology businesses, playing a key role in one IPO and three $100+ million exits.



Doug Hutton, SVP, Products, Corporate Visions
Doug serves sales, marketing, and customer success teams in their pursuit of winning every commercial conversation. He believes every commercial function should be driven by decision science and what buyers ACTUALLY do, not by what they SAY they will do. From executive simulations to live field testing, B2B organizations can find the winning message, content, and skills to build more pipeline, close more deals, and expand customer relationships.


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